Tag results for "hispanics"
- 'Hispanic' Preferred Over 'Latinx' When Describing EthnicityThe assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, MulticulturalBrands need to ensure they have the Spanish-language content and landing page ...
- Hispanic Market Ready To Hit New Highs, DemandsBilingual U.S. residents have quickly become a focus for advertisers across political ...
- Language Influences Search Behavior Among Hispanic, Asian ConsumersThe key is to use 80% non-brand terms vs. 20% brand terms ...
- Ethnic Brands Have A Magic MomentAs households have been forced to move Taco Tuesday to their own ...
- Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing GainsA number of mid-size and small, locally based digital networks have seen ...
- Canela.TV Debuts, Focuses On U.S. Millennial HispanicsCultural programming is available in Spanish and English, geared to U.S. Hispanics. ...
- TransUnion Analysis Shows How COVID-19 Impacts Fraud Worldwide, Millennials Most FinanciallyMillennials are the group most targeted by fraudsters in COVID-19 scams, and ...
- 'Time For Kids' Launches New Language Editions, Expands AccessFor the first time in 25 years, Time for Kids will be ...
- Univision Ready To Make Upfront Deals, Programming Complete For Entire Season"Unlike English-language networks, our prime-time schedule for the next year is set ...
- Sampling Trend: Xfinity X1, Flex Make VOD From 2 Dozen Latino, A-A Networks, SVODs Free, For NowAnother example of the growing trend among paid video platforms and pay-TV ...
- 'Hispanic' Preferred Over 'Latinx' When They Describe EthnicityThe assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" ...
- Univision Q4 Sees Slight Revenue Increase, Core Advertising 6% HigherFull-year results show overall no revenue growth for the second year in ...
- U.S. Consumers Hungry For Latin FlavorWe are living in such a global time that marketers must keep ...
- Univision's Acquisition By Former Viacom CFO Imminent: ReportWade Davis and Searchlight Capital Partners will pay $800 million for a ...
- FlixLatino Gains Visibility On Amazon PrimeFlixLatino is targeting a specific demo -- U.S. Hispanics and Boricuas between ...
- Bridging The Gap Between Hispanic Influence And Ad SpendMany brands aren't sure where to start, unsure of what kind of ...
- Hispanics Show Strong Preference For English-Language MediaMedia buyers shouldn't assume that Hispanics make up a monolithic audience that ...
- 'Hola!' U.S. Edition Ends Print Run, Goes Digital-OnlyIts site, with English and Spanish editions, focuses on seven verticals: celebrities, ...
- Streamer Tubi Launches In Mexico, Teams With TV AztecaTV Azteca will handle Tubi's ad sales in Mexico. Tubi will also ...
- Marketers Are Missing The Bidirectional ToggleWhy are Hispanic marketing budget artificially lows? Marketers fail to account for ...
- 'USA Today' Launches Spanish-Language News Vertical 'Hecho en USA'"Hencho en USA" stories appear in both Spanish and English. The first ...
- Google Explores How Language Plays A Role In Search, Attribution, ShoppingSpanish-language search queries for goods and services grew 55% in 2019 compared ...
- Noticias Telemundo Revamps Editorial, Digital For 2020 Election CoveragePew Research projects 32 million Hispanics will be eligible to vote in ...
- Why Advertisers Are Underspending On Hispanic MarketFor one, advertisers have overgeneralized an emphasis on Spanish-only. ...
- We've Glimpsed The Future, And It Is MulticulturalMulticultural consumers are authors of some of the most prevailing trends in ...
- 'The Washington Post' Launches Spanish-Language Podcast"El Washington Post," a twice-weekly Spanish-language podcast, made its debut this week. ...
- WGBO, 'Chicago Reporter' Create Bilingual News Team LatinextLatinext, a multiplatform bilingual news team, will service the estimated 2.1 million ...
- Telemundo Deportes Teams With ESR Esports For English-Language ContentTelemundo Deportes is focused on reaching a desired demographic: the 18-34 Hispanic ...
- Advertisers Underspending On Hispanic MarketU.S. Hispanic ad spending should be in the $20 billion range, but ...
