- Popular Influencers Span Every Culture On Social Media
Digital News Daily, Gavin O'Malley - Monday, April 16, 2018
Ads placed on platforms with cultural content have more "power" across all ...
- John Leguizamo Embraces Latino Tokenism If It Ups Visibility
MAD, Larissa Faw - Tuesday, April 10, 2018
I will take tokenism, quotas, just put one of us in there, ...
- Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition
MAD, Steve McClellan - Thursday, April 5, 2018
The acquired agency will serve as a launching pad for U.S.-based clients ...
- Ford's Focus On Hispanic Market For F-150 Pays Off
Marketing Daily, Tanya Gazdik - Thursday, April 5, 2018
From 2010 to 2017, Hispanics were responsible for 22% of the total ...
- Publicis Media, GlobalWebIndex Partner On Multicultural Data
MAD, Larissa Faw - Friday, March 23, 2018
A new custom data set can be segmented between linguistic preferences to ...
- Falco To Retire From Univision, After IPO Withdrawal
Television News Daily, Wayne Friedman - Thursday, March 8, 2018
Reports suggests Univision has been considering massive restructuring to reduce costs. Veteran ...
- AHAA Rebrands To Culture Marketing Council
MAD, Steve McClellan - Friday, February 2, 2018
The rebranding is the latest in a series of rebrands in the ...
- Domino's Taps The Community For U.S. Hispanic AOR Duties
Accounts on the Move, Steve McClellan - Thursday, February 1, 2018
The community has been named U.S. Hispanic agency of record for pizza ...
- Santana Leads New Telemundo Unit
Television News Daily, Fern Siegel - Monday, January 15, 2018
The new structure, which unites Telemundo Studios, Telemundo International Studios and Telemundo ...
- NBCUniversal Ad Sales Hires Ceppi To Propel Hispanic Market Growth
Television News Daily, Wayne Friedman - Tuesday, December 19, 2017
Ana Ceppi will serve as a advisor and liaison to NBC's external ...
- 'Guardian US' Invites Dreamers To Guest-Edit Site
Publishers Daily, Sara Guaglione - Monday, December 11, 2017
The invite is part of a new editorial series called "We're Here ...
- Nissan Renews, Extends Univision Partnership
Marketing Daily, Tanya Gazdik - Wednesday, November 15, 2017
"At Nissan, we value the importance of diversity within our overall marketing ...
- The Hispanic Market Is Poised for Innovation in 2018
Engage:Hispanics, Mario Carrasco - Thursday, November 2, 2017
A decrease in Hispanic immigration, growth of U.S. born Hispanics, and rise ...
- Hasbro, Telemundo Target Latina Moms With 'Fun With Mom' Campaign
Television News Daily, Wayne Friedman - Monday, October 23, 2017
The three-month campaign targets Latina mothers, using Hasbro's "Fun with Mom" messaging. ...
- Ambicultural Latinas At Forefront of Crossover Trend
Research Brief, Jack Loechner - Friday, September 22, 2017
Hispanic women are rapidly becoming an economic and social powerhouse in the ...
- Hispanic Holiday Shoppers Spending More
Research Brief, Jack Loechner - Friday, September 15, 2017
The fast-growing Hispanic population, increasingly willing to spend both online and in ...
- Univision To Air Justice Network In 11 Markets
Television News Daily, Fern Siegel - Wednesday, September 6, 2017
The Justice Network, which focuses on crime and investigation, will air in ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic Audiences
Digital News Daily, Philip Rosenstein - Thursday, August 31, 2017
Drawbridge announced on Thursday a partnership with Retargetly, a DMP and data ...
- Barroeta Named SVP Marketing, Creative At Telemundo
Television News Daily, Wayne Friedman - Monday, August 28, 2017
Barroeta's new responsibilities encompass strategic development and execution of all consumer-marketing initiatives ...
- Verizon VMA Spot Will Be Mostly In Spanish
Marketing Daily, Aaron Baar - Saturday, August 26, 2017
In an effort to show how it values multicultural consumers, Verizon will ...
- How To Win The Influencer-Marketing Game
MediaDailyNews, Lance Rios - Wednesday, August 16, 2017
Since 2010, every major brand has experimented with reaching millennials via influencers, ...
- Universo, Vice Debut Show For Hispanic Market
Publishers Daily, Sara Guaglione - Wednesday, August 16, 2017
Spanish-language entertainment cable network Universo and Vice Media have announced the first ...
- Hispanics Approaching One Trillion Dollars In Aggregate HH Incomes
Research Brief, Jack Loechner - Tuesday, August 15, 2017
the median household income for Hispanics this year is estimated to be ...
- Mandala Named President Of Ad Sales, Univision
Television News Daily, Wayne Friedman - Thursday, July 27, 2017
Mandala, who had been EVP of advertising sales, will oversee ad sales ...
- Allstate Connects With Hispanic Consumers Via Soccer
Marketing Daily, Tanya Gazdik - Thursday, July 27, 2017
"Facebook is where our soccer audience engages with Mala Suerte the most," ...
- Univision Names O'Connor CRO
Television News Daily, Wayne Friedman - Tuesday, July 25, 2017
Tonia O'Connor will be responsible for all Univision advertising-based business, as well ...
- Layoffs, Payroll Woes Plague 'Latina'
Publishers Daily, Erik Sass - Wednesday, July 5, 2017
'Latina,' is forced to cut staff while struggling to meet payroll and ...
- Automakers Focus On Hispanic Consumers
Marketing Daily, Tanya Gazdik - Wednesday, July 5, 2017
Honda claims to be the fastest-growing auto brand with Hispanic buyers; 73% ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Wednesday, June 21, 2017
On Monday (6/19), Coca-Cola published a new video to its official YouTube ...
- Capitalizing On Market Growth By Avoiding These Mistakes
Engage:Hispanics, Sandra Diaz - Monday, June 19, 2017
Delivering growth in a mature market like the U.S. is not easy. ...