- CNN Will Debut Subscription Products This Year: Report
Publishers Daily, Ray Schultz - Wednesday, July 10, 2024
CNN plans to launch a subscription service by the end of t ...
- With Gun Violence Now Public Health Crisis, Campaign Expands Safety Message To Hispanics
Marketing Daily, Les Luchter - Wednesday, June 26, 2024
PSA features a father reconsidering his gun storage habits after reading ...
- Major League Baseball Introduces 'Otra Cosa,' Highlights Latin Players, Fans
MAD, Fern Siegel - Monday, June 3, 2024
The campaign includes Marcello Hernandez, Cuban/Dominican stand-up comedian, and Puerto Rican rapp ...
- 'Parents' Launches 'Familia by Parents,' A Community for Latine Families
Publishers Daily, Ray Schultz - Thursday, May 30, 2024
New offering is an evolution from "Parents Latina." ...
- Media Cop-Out: News Outlets Are Badly Serving Hispanic Audiences
Publishing Insider, Ray Schultz - Monday, May 20, 2024
English-language coverage overemphasizes immigration and crime, report says. ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- Financial Services Industry Strives to Navigate U.S. Latino 'Bothism'
MAD, Mario Carrasco - Friday, May 10, 2024
While the industry has struggled to embrace bothism - the concept ...
- HMC To CMOs: Continue 'Latino Coating' At Your Own (Career) Risk
Mediapsssst, Richard Whitman - Thursday, April 11, 2024
The Hispanic Media Council unveiled a new campaign urging marketers to st ...
- 'El Diario' Joins Empire State Local News Coalition
Publishers Daily, Ray Schultz - Wednesday, April 3, 2024
The oldest Spanish-language daily supports the Local Journalism Sustainability Act. ...
- Where Hispanics Get The News: Their Choices Are Like Those Of Other Americans
Publishing Insider, Ray Schultz - Tuesday, March 26, 2024
As with other groups, older Hispanic Americans are more likely to foll ...
- US-Born Hispanics Prefer To Get News In English
Research Intelligencer, Robert Williams - Thursday, March 21, 2024
Hispanic adults born outside the United States have much more varied habi ...
- Cacique Foods Selects Periscope As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will handle brand strategy and is expected to launch ...
- Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?
Planning & Buying Insider, Joe Mandese - Tuesday, February 20, 2024
While the latest ANA study shows nearly a third of member marketi ...
- Metro By T-Mobile Airs First Super Bowl Spot In Spanish
Out to Launch, Fern Siegel - Friday, January 26, 2024
The 60-second spot runs on Univision in the second quarter. ...
- Charter Inks Deal For TelevisaUnivision's ViX Streamer Ad Option
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Charter's video distribution business will offer a new version of ViX ...
- New Multicultural Research Reveals Spending Power, Swing To Liberalism
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
A new analysis from Collage Group points to a 364% increase ...
- Total By Verizon Books Super Bowl Spot In Spanish-Language Telecast
Marketing Daily, Les Luchter - Monday, January 8, 2024
Developed by Ogilvy, the campaign will include a 30-second Super Bowl sp ...
- 'San Diego Union Tribune' Closes Spanish-Language Weekly
Publishers Daily, Ray Schultz - Wednesday, December 27, 2023
The last issue of 'U-T en Espanol' will appear this week. ...
- The Hispanic Collective and the Financial Journey
MAD, Stephen Paez - Wednesday, December 20, 2023
Brands who leverage influencers, have a strong presence across social networks a ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Marketing Daily, Colin Kirkland - Thursday, November 16, 2023
"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- Hyundai Sponsors Hispanic Reality Show
Marketing Daily, Tanya Gazdik - Monday, November 6, 2023
The sponsorship will help Hyundai "authentically connect with Latina women," says Hyund ...
- Hispanics Spend More Time With CTV Than General Population Does
Research Intelligencer, Robert Williams - Thursday, October 12, 2023
U.S. Hispanics can find a broader range of programming through a connect ...
- Hyundai Targets Hispanic Families For Three-Row Palisade
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Among Hispanics, familism is a core cultural value that runs deep throu ...
- Toyota Grand Highlander Featured on 'Billboard Latin Music Awards'
Marketing Daily, Tanya Gazdik - Thursday, October 5, 2023
Fans were invited to check out a surprise musical performance by scanni ...
- Spanish-Language National TV Ad Revenues Grow 13% Through Q3
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
Spanish-language TV keeps getting better news vs. the English-language TV business wi ...
- They Spend $3.4 Trillion. Why Can't Brands See Them?
Retail Insider, Sarah Mahoney - Wednesday, September 27, 2023
A new report focuses on the fast-growing -- and changing -- econom ...
- Fewer Consumers Say Ads Accurately Represent Black People
Research Intelligencer, Robert Williams - Wednesday, September 6, 2023
The portion of U.S. consumers who say advertising accurately represents Black peop ...
- VW Launches First Atlas Spots Aimed At Hispanic Market
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The campaign, from The Community and Johannes Leonardo, launched earlier this mon ...
- Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
MAD, Fern Siegel - Thursday, August 17, 2023
The film is the first Latin-led superhero film and marks the deb ...