- Cacique Foods Selects Periscope As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will handle brand strategy and is expected to launch ...
- Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?
Planning & Buying Insider, Joe Mandese - Tuesday, February 20, 2024
While the latest ANA study shows nearly a third of member marketi ...
- Metro By T-Mobile Airs First Super Bowl Spot In Spanish
Out to Launch, Fern Siegel - Friday, January 26, 2024
The 60-second spot runs on Univision in the second quarter. ...
- Charter Inks Deal For TelevisaUnivision's ViX Streamer Ad Option
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Charter's video distribution business will offer a new version of ViX ...
- New Multicultural Research Reveals Spending Power, Swing To Liberalism
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
A new analysis from Collage Group points to a 364% increase ...
- Total By Verizon Books Super Bowl Spot In Spanish-Language Telecast
Marketing Daily, Les Luchter - Monday, January 8, 2024
Developed by Ogilvy, the campaign will include a 30-second Super Bowl sp ...
- 'San Diego Union Tribune' Closes Spanish-Language Weekly
Publishers Daily, Ray Schultz - Wednesday, December 27, 2023
The last issue of 'U-T en Espanol' will appear this week. ...
- The Hispanic Collective and the Financial Journey
MAD, Stephen Paez - Wednesday, December 20, 2023
Brands who leverage influencers, have a strong presence across social networks a ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Marketing Daily, Colin Kirkland - Thursday, November 16, 2023
"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- Hyundai Sponsors Hispanic Reality Show
Marketing Daily, Tanya Gazdik - Monday, November 6, 2023
The sponsorship will help Hyundai "authentically connect with Latina women," says Hyund ...
- Hispanics Spend More Time With CTV Than General Population Does
Research Intelligencer, Robert Williams - Thursday, October 12, 2023
U.S. Hispanics can find a broader range of programming through a connect ...
- Hyundai Targets Hispanic Families For Three-Row Palisade
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Among Hispanics, familism is a core cultural value that runs deep throu ...
- Toyota Grand Highlander Featured on 'Billboard Latin Music Awards'
Marketing Daily, Tanya Gazdik - Thursday, October 5, 2023
Fans were invited to check out a surprise musical performance by scanni ...
- Spanish-Language National TV Ad Revenues Grow 13% Through Q3
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
Spanish-language TV keeps getting better news vs. the English-language TV business wi ...
- They Spend $3.4 Trillion. Why Can't Brands See Them?
Retail Insider, Sarah Mahoney - Wednesday, September 27, 2023
A new report focuses on the fast-growing -- and changing -- econom ...
- Fewer Consumers Say Ads Accurately Represent Black People
Research Intelligencer, Robert Williams - Wednesday, September 6, 2023
The portion of U.S. consumers who say advertising accurately represents Black peop ...
- VW Launches First Atlas Spots Aimed At Hispanic Market
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The campaign, from The Community and Johannes Leonardo, launched earlier this mon ...
- Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
MAD, Fern Siegel - Thursday, August 17, 2023
The film is the first Latin-led superhero film and marks the deb ...
- Minority Owned Publications See Circ Declines: Study
Publishers Daily, Ray Schultz - Tuesday, August 1, 2023
Hispanic publications appear to be hard- hit, although that may reflect difficul ...
- TelevisaUnivision Posts 'High Single-Digit' Volume Gains In Upfront Deals
Television News Daily, Wayne Friedman - Monday, July 31, 2023
TelevisaUnivision outdid competitors in terms of overall industry trends "for both pri ...
- Hispanic Consumers Feel Brands Fail To Understand Them, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 25, 2023
At least half of Hispanic customers feel understanding is very important, Intelligen ...
- Fubo Adds Canela.TV Channels
Digital News Daily, Karlene Lukovitz - Wednesday, July 5, 2023
Deal follows Canela's deal with Sling's Freestream service last month. ...
- Cacique: Mexican Food Now Outsells Italian
Marketing Daily, Sarah Mahoney - Wednesday, June 28, 2023
"We live in a world where salsa outsells ketchup and tortillas outse ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues Remain
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- IPG's R&CPMK Named Exclusive Brand Integration Shop For TelevisaUnivision
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform ...
- Naples Zoo Effectively Targets Hispanic Families With Digital
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2023
The effort from Huddled Masses resulted in more than 20,000 clicks a ...
- Latinos Will Be Future Drivers Of Spending In U.S.
Marketing Insider, Karla Fernandez Parker - Thursday, April 27, 2023
With a younger average age, larger households, and higher education levels, Latin ...
- Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
MAD, Mario Carrasco - Thursday, April 13, 2023
Today, as Latino Millennials and Gen Z reach adulthood, a third generati ...
- Hispanics' Rising Wealth Fuels Growth Of New Luxury Market
Marketing Insider, Cynthia Correa - Friday, March 24, 2023
One tip for tapping this market: It's not so much about cos ...