- Hispanic Population, Spending Power Growth Require Increased Marketing Budgets
MAD, Matt Weisbecker - Thursday, April 22, 2021
Most businesses rely on sporadic campaigns to engage with this demographic. Tim ...
- Report: Hispanics Turn To Social Media, Gaming During Pandemic
MAD, Larissa Faw - Monday, April 19, 2021
According to a new report from Conill, Hispanics are 57% more like ...
- Univision Holdings Grows Larger With $4.8 Billion Grupo Televisa Deal
Television News Daily, Wayne Friedman - Wednesday, April 14, 2021
The companies claim the deal will result in the largest Spanish-language med ...
- McDonald's Taps Canvas WW, Lopez Negrete For Hispanic Media Strategy Duties
MAD, Larissa Faw - Wednesday, March 31, 2021
The remit includes all Hispanic media communications within the U.S., including plannin ...
- Univision's Core Advertising Drops 6% In Q4, Overall Ads Up 10%
Television News Daily, Wayne Friedman - Wednesday, March 31, 2021
Univision says there was softness in various ad categories. But thanks ...
- Univision Streamer PrendeTV Launches With 10 Sponsors
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The free, ad-supported platform, which will officially start March 29, has stru ...
- Why Brands Need To Do More When Marketing To Hispanics
Marketing Insider, Isabel Rafferty - Thursday, March 25, 2021
Brands have to think about the entire process, from companies that wi ...
- 'El Pais' Grows From Zero To 100,000 Subscribers
Publishing Insider, Rob Williams - Tuesday, March 23, 2021
About 25% of its digital subscribers are located outside of Spain, whi ...
- Acura Targets Hispanic Families For MDX
Marketing Daily, Tanya Gazdik - Saturday, March 20, 2021
Female drivers make up 40% of MDX sales in the Hispanic marke ...
- Facebook Slammed For Spanish-Language Monitoring Gap, Adds Penalties For Groups That Spread Harmful Content
Digital News Daily, Karlene Lukovitz - Thursday, March 18, 2021
On Wednesday, a coalition of racial justice and internet accountability organizations join ...
- The Email Rainbow: The Business Is Less Diverse Than The U.S., More So Than Advertising
Email Insider, Ray Schultz - Wednesday, March 10, 2021
But there are great disparities in the email leadership suite, Only Influence ...
- Hispanics Feel Brands Don't Understand Their Culture: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Language is a minor factor in getting Hispanics to click on a ...
- Ford Targets Diverse Audiences For F-150
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 1, 2021
Recent Ford efforts aimed at Black and Hispanic audiences had subtle pandem ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimi ...
- Univision Acquires Spanish-Language AVOD VIX
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
The Discovery-backed VIX, which serves U.S. Hispanics as well as consumers througho ...
- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
Email Insider, Ray Schultz - Monday, February 1, 2021
Emails were sent more to Whites than to Blacks, Hispanics and Asian ...
- Univision To Launch Ad-Supported Spanish-Language Streamer
Digital News Daily, Karlene Lukovitz - Tuesday, January 12, 2021
PrendeTV will launch with more than 30 channels and 10,000 hours ...
- Univision Has New Majority Ownership, Former Viacom Exec Wade Davis To Be CEO
Television News Daily, Wayne Friedman - Wednesday, December 30, 2020
Investment firms Searchlight Capital Partners and ForgeLight have secured a majority sta ...
- Univision Plans New, Ad-Supported Streamer: Report
Digital News Daily, Karlene Lukovitz - Monday, December 21, 2020
Incoming CEO Wade Davis -- a former Roku board member --reportedly fee ...
- Univision's 'Gangas + Deals' Relaunches, Ties TV To Web, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
The new segments will showcase Latino businesses on TV and tie t ...
- Marketers, Take Note: COVID Coverage Drives U.S. Adults To Univision News
Marketing Insider, Karla Fernandez Parker - Thursday, November 12, 2020
Univision News has become the leader in viewership growth, according to Niels ...
- Target Brings Hispanic Biculturalism To Life
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 2, 2020
The retailer is highlighting products made for this market, including Honey Ba ...
- Tastemade Launches Spanish-Language Streaming Channel
Publishers Daily, Sara Guaglione - Tuesday, September 29, 2020
The free, ad-supported Tastemade en Espanol is now available on the Ro ...
- Mocking Trump, New Ad Quotes Him Saying: 'It's A Little Like The Regular Flu'
Mediapsssst, Richard Whitman - Monday, September 28, 2020
You know, the one you get a flu shot for. Boom, don ...
- 'Los Angeles Times' Editorial Board, Owner On 'Reckoning With Racism'
Publishers Daily, Sara Guaglione - Monday, September 28, 2020
Today, 38% of the journalists on the Times' staff are people ...
- Agencies Commemorate Hispanic Heritage Month
MAD, Larissa Faw - Friday, September 25, 2020
One campaign features some of the most recognizable Latino moms across musi ...
- Subaru Targets Hispanic Audience For Crosstrek
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2020
"Diversity and inclusion are core to our culture at Subaru and h ...
- Hispanics Will Drive Homeownership Post-Pandemic
Marketing Insider, Karla Fernandez Parker - Wednesday, September 16, 2020
Hispanics drove home ownership increases in 2019, with the highest labor for ...
- Verizon Media Brands Roll Out Editorial Initiatives For Hispanic Heritage Month
Publishers Daily, Sara Guaglione - Monday, September 14, 2020
Verizon Media's Yahoo News will kick off the month on Tuesday wi ...
- Hispanic' Preferred Over 'Latinx' When Describing Ethnicity
Marketing Insider, Mario Carrasco - Saturday, August 29, 2020
The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latin ...