Tag results for "hispanics"
- 'New York Times En Espanol' Shuts Down, But Translation Efforts ExpandWhile the Espanol site did attract a new audience for 'NYT' journalism, ...
- Hispanic Health And Beauty Brands Go MainstreamSlowly, we're starting to see these products emerge in unconventional places with ...
- Marketers Can Reach Hispanic Community Best Via Social MediaThe path-to-purchase for Latinx is even more social and "circular" than that ...
- The Hispanic Market Is Booming Both Online And Offline, Nielsen ReportsHispanics are more likely to seek input from friends and family, and ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media SpendingEthnic minorities represent nearly 40% of the U.S. population, yet multicultural media ...
- Netflix Hits For Latinx MillennialsLatinx millennials are spending 34% of their streaming time on Netflix -- ...
- Pluto TV Latino Offers 11 Spanish-, Portuguese-Language ChannelsNew owner Viacom says it's the largest Hispanic content offering on a ...
- 'The Washington Post' To Launch Podcast, Opinion Section In SpanishThe new hub in the 'Opinions' section will live online and house ...
- U.S. Hispanic Population Growth Means More SpendingWhile growth occurred in some of the expected major Hispanic markets like ...
- NBC News, Instagram Back Student Journalists For Political CoverageNBC News, MSNBC, and Noticias Telemundo are supporting a selected group of ...
- Hispanic-Americans Are Customers With High Lifetime ValueForget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic population ...
- Hispanics' Lifetime Spending To Top Others' By $500KIt's no secret this segment of the population is fast-growing and increasingly ...
- Hispanic-American Households To Spend $2.5 Million In Lifetime PurchasesHispanic-American households will outspend Caucasian households on average in lifetime purchases, spending ...
- The Advantages of Bilingual AdvertisingInnovative advertisers are increasingly willing to experiment with new approaches to engage ...
- Website Redesigns That Serve U.S. Hispanic MarketHere are several best practices you can follow during your redesign to ...
- Dish, Univision Settle Carriage Dispute With Long-Term DealUnivision Communications' TV ad revenue sank nearly 7% in Q4 to $337 ...
- Noticias Telemundo Partners With Poynter's PolitiFact, Begin Prep For 2020 Electionhe two organizations will also collaborate to translate PolitiFact fact checks into ...
- Set-top Boxes May Underrepresent Minority PopulationsNielsen says set-top-box/return-path data coming from pay TV providers and other sources ...
- What Makes Food/Beverage Brands 'Authentic' To U.S. HispanicsLatin American brands marketing to a Latin American audience might feel that ...
- Why The Wine Industry Should Target Hispanic MillennialsUnlike other consumers who are introduced to wine by older generations, Hispanics' ...
- Dennis Publishing Buys Kiplinger, Bauer Media Group Acquires CrediMarketDennis Publishing, publisher of 'The Week,' has acquired Kiplinger Washington Editors, Inc., ...
- CPG Marketers: Maybe Rethink Targets Of Snack Food Ads?Packaged food advertisers who want to reach the right target for their ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian ...
- Self-Referencing Drives Social Media Ad Conversion Among U.S. HispanicsSelf-referencing is defined as people's ability to better remember information when that ...
- 3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse'This incredibly creative animated superhero film has shattered creative barriers, broken box ...
- Telemundo Plans English-Language Newscast For YouTubeThe objective is to reach millennial U.S. Hispanics with news relevant to ...
- FuboTV Becomes First U.S. Virtual MVPD To Launch In EuropeAside from Netflix and YouTube, few U.S. streaming services are available globally. ...
- Telemundo Debuts Ecommerce SiteNBCU's Telemundo Enterprises has created an ecommerce platform to monetize the Telemundo ...
- Avocados From Mexico Finds Smartphones A Strong Influence In Interactive AdsUndertone Director of Multicultural Strategy Victor Cornejo spearheaded the launch of a ...
- Univision Q3 Revenues Drop, Dish Carriage Dispute Big FactorThird-quarter revenue for the Spanish-language network group was $628.2 million, with core ...
