Tag results for "hispanics"
- 'Hispanic' Preferred Over 'Latinx' When They Describe EthnicityThe assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" ...
- Univision Q4 Sees Slight Revenue Increase, Core Advertising 6% HigherFull-year results show overall no revenue growth for the second year in ...
- U.S. Consumers Hungry For Latin FlavorWe are living in such a global time that marketers must keep ...
- Univision's Acquisition By Former Viacom CFO Imminent: ReportWade Davis and Searchlight Capital Partners will pay $800 million for a ...
- FlixLatino Gains Visibility On Amazon PrimeFlixLatino is targeting a specific demo -- U.S. Hispanics and Boricuas between ...
- Bridging The Gap Between Hispanic Influence And Ad SpendMany brands aren't sure where to start, unsure of what kind of ...
- Hispanics Show Strong Preference For English-Language MediaMedia buyers shouldn't assume that Hispanics make up a monolithic audience that ...
- 'Hola!' U.S. Edition Ends Print Run, Goes Digital-OnlyIts site, with English and Spanish editions, focuses on seven verticals: celebrities, ...
- Streamer Tubi Launches In Mexico, Teams With TV AztecaTV Azteca will handle Tubi's ad sales in Mexico. Tubi will also ...
- Marketers Are Missing The Bidirectional ToggleWhy are Hispanic marketing budget artificially lows? Marketers fail to account for ...
- 'USA Today' Launches Spanish-Language News Vertical 'Hecho en USA'"Hencho en USA" stories appear in both Spanish and English. The first ...
- Google Explores How Language Plays A Role In Search, Attribution, ShoppingSpanish-language search queries for goods and services grew 55% in 2019 compared ...
- Noticias Telemundo Revamps Editorial, Digital For 2020 Election CoveragePew Research projects 32 million Hispanics will be eligible to vote in ...
- Why Advertisers Are Underspending On Hispanic MarketFor one, advertisers have overgeneralized an emphasis on Spanish-only. ...
- We've Glimpsed The Future, And It Is MulticulturalMulticultural consumers are authors of some of the most prevailing trends in ...
- 'The Washington Post' Launches Spanish-Language Podcast"El Washington Post," a twice-weekly Spanish-language podcast, made its debut this week. ...
- WGBO, 'Chicago Reporter' Create Bilingual News Team LatinextLatinext, a multiplatform bilingual news team, will service the estimated 2.1 million ...
- Telemundo Deportes Teams With ESR Esports For English-Language ContentTelemundo Deportes is focused on reaching a desired demographic: the 18-34 Hispanic ...
- Advertisers Underspending On Hispanic MarketU.S. Hispanic ad spending should be in the $20 billion range, but ...
- Tribune Publishing To Close Chicago Edition Of 'Hoy'Chicago's Latino community is estimated to comprise about one-third of the Windy ...
- Cultivating Hispanic Basketball Fans Scores Points On, Off The CourtU.S. Hispanics are younger, concentrated in urban areas, and have been integral ...
- User-Generated Content Dominating Hispanic AudiencesMany experts say it's the cost of paid streaming services that are ...
- Nissan, Univision Tap Latin Grammy Nominee For Concert SeriesThe sponsorship has "allowed us to develop a deeper, more meaningful relationship ...
- What the Industry Still Needs to Learn About Hispanic MarketingHere are ways to help identify whether you might be missing the ...
- Radio's Popularity With Hispanics Makes It Key Ad VehicleNielsen found radio reaches more Hispanic consumers weekly (96%) than smartphones or ...
- Brands Need to Understand: Not All Hispanics Are The SameThe general conception of Hispanics tends not to make any distinctions among ...
- Publishers Are Missing Multicultural Opportunities"The riches are in the niches, right?" REVRY's Damian Pelliccione said, to ...
- 9thWonder's Consumer X Transcends Multicultural Marketing9thWonder is introducing a new practice focused on demographics outside of traditional ...
- Streaming Services Missing Out on Hispanic MarketThe Hispanic streaming video audience has not been consistently, strategically or significantly ...
- Telemundo Pushes For Top Place In U.S. Spanish-Language MediaTelemundo is challenging Univision's supremacy in the 2018-2019 season. The Comcast-owned network ...
