Tag results for "dmp"
- Sizmek Unveils Hub To Streamline Audience-Based CreativeAd-tech firm Sizmek launched what it's calling Data Hub, a data-centralizing ecosyst ...
- NinthDecimal, Acxiom Team For Location Data NinthDecimal, a marketing platform comprised of location data, announced a data integrati ...
- What 2017 Will Bring Dave Morgan's predictions: from the rise of enterprise tech and STEM markete ...
- Lotame Builds New TV Data Management PlatformLotame, a data management platform, is expanding to TV with what ...
- Today DMP, Tomorrow DAPAs companies continue to try to build end-to-end marketing tech stacks th ...
- MediaMath Launches Audience Segments To Enhance Its DMPAd-tech firm MediaMath launched Adaptive Segments Wednesday -- a product that ai ...
- Salesforce Finalizes Krux AcquisitionKrux, the ad-tech marketing firm, announced Tuesday the finalization of its acquisiti ...
- Adding Rocket Fuel To The Fire SaleAfter reporting on Salesforce's acquisition of Krux, I got an unusual numb ...
- Salesforce Acquires Krux, DMP Market Consolidates FurtherSalesforce.com has agreed to acquire Krux, a highly regarded independent data manageme ...
- Why Ad Prices are Going UpIn this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricin ...
- Real-Time Marketing: Already a RealityIn a column for LinkedIn, Mark Torrance, CTO at Rocket Fuel, argu ...
- Adform Offers Stand-Alone DMP Full-stack ad-tech platform Adform will now offer its existing demand-side platform (DM ...
- Digital Agency Longtail Eyes In-House Programmatic MarketSydney- and Perth-based digital agency Longtail is moving into programmatic consulting ...
- Summit Reveals Varied Approaches, Need To Improve Ad ExperiencesThis week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
- Analytics Are The Number One Marketing TechnologyAccording to research from Clutch in partnership with R2integrated, 75% of U. ...
- 'Audience Strategy Needs To Be A Pillar Of Data Strategy'"Brands and agencies that understand the nature of cross-platform audiences will ...
- Parse.ly Launches Data Pipeline For Real-Time AnalyticsThere's been a lot of news lately about data management plaforms (DMP ...
- Lotame Launches Data Product To Help Large Firms Gain Big-Picture View Of CustomersLotame announced the launch of a data product that can be integrat ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And MartechMagnetic is a company that provides an enterprise marketing platform with med ...
- DMPs Have To Have Data, Or Else They're Just Empty ShelvesIn a LinkedIn post, Timothy Whitfield, director, technical operations at GroupM, write ...
- Is the M&A Market In Ad Tech And Martech Heating Up A Bit?Digital video marketplace Teads said it's raised $47 million in new de ...
- Succesful Senior Marketers Must Understand Marketing TechMore than 75% of U.S. senior marketers feel that understanding marketing technolo ...
- Matomy Launches Mobile Performance Agency To Address Cross-Channel OptimizationGlobal media company Matomy Media Group on Wednesday announced the launch ...
- TapFwd Partners With Cuebiq, Brings Location Intel To DMP Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, ...
- What Is The Role Of Marketing Agencies In Data Management?Writing on the Econsultancy blog, Stefan Tornquist, vice president of Research (U.S ...
- Oracle And Edmunds.com Launch Exclusive Data RelationshipOracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
- Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In EuropeAdelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday sa ...
- Semcasting Announces Support For Advanced Online Healthcare Marketing Services Semicasting, a provider of a patented data management platform (DMP) called Sma ...
- Beware the Siren Song Of Marketing AutomationJudy Shapiro, CEO and founder of EngageSimply, a social marketing engagement compan ...
- Xaxis Gets More Serious About Programmatic Native Via Plista's Entry Into North AmericaXaxis on Thursday said its German-based plista unit will launch native programmat ...
