MediaMath Launches Audience Segments To Enhance Its DMP

Ad-tech firm MediaMath launched Adaptive Segments Wednesday -- a product that aims to reach and understand customers in real time through the company’s data management platform (DMP).

“Adaptive Segments enables marketers to transform their raw data into immediately actionable marketing tactics that enable actual one-to-one conversations with their best customers,” stated Keith Hawley, VP audience platforms at MediaMath.

The product include features like instant-on segmentation, where data scales automatically and audiences can be created and modified in seconds. Granular testing and reporting allow users to work through every kind of scenario to maximize return on ad spend.

Connecting MediaMath’s DSP with the new Adaptive Segments DMP product integrates media execution with audience solutions for seamless use of audience data across the platform.

1 comment about "MediaMath Launches Audience Segments To Enhance Its DMP".
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  1. John Coctostan from Brightroll, November 16, 2016 at 5:30 p.m.

    I, for one, want to compliment MediaMath for having the foresight to build an integrated DSP and DMP. Ad tech should be about ease of use above just about all else, and finally we have a company in market looking to address and solve problems like unified experience, match rate improvement, reporting consistency. And finally a DMP that enables you to forecast audience performance before committing dollars! Good going MediaMath.

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