Tag results for "dsp"
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- DoubleClick Pitch Deck Shows Importance Of Google's AcquisitionA leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Alphabet's Worth Without Google SearchTD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Touts AI For Media Planning, Downplays CookiesDentsu this week announced the integration of its global data, identity a ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming AdsThe Trade Desk has inked a major deal for its open-source identi ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting BizThe business aims to support publishers and give advertisers better targeting signa ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early TesterThe Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie PhaseoutMany advertisers still have concerns and questions about the strategy's readiness a ...
- Yahoo Updates AI Engine, Completely Redesigns MailYahoo launched two important platforms this week supported by artificial intelligence. ...
- Rethinking Ads On The Open WebQuantcast has rebuilt its ad platform based on AI and machine learni ...
- The Trade Desk Q1: 28% Revenue Increase, CTV Strongest ChannelThe strong 28% quarterly year-over-year revenue increase was its sharpest rise sin ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCUTrade Desk advertisers now have direct access to Roku via a priva ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad BuysTatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Google Missed Opportunity To Solve Cookieless Advertising: ExecsSome execs believe Google's "great minds" could have done a better j ...
- Trade Desk Sees 23% Q4 Revenue Increase, Stock Spikes 20%The Trade Desk attributes continued growth from increasing shifting media budgets ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good EnoughIt's been a difficult transition away from Google Chrome browser cookies f ...
- Walmart's Real-Life Ad Fairytale Began In 2023Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- Strike A Chord: The Connection Between Music And SearchAmy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- Perion Enters DOOH With $100M Hivestack AcquisitionHivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- When Algorithms And Data Make More Ad-Buying DecisionsHow will marketers get more performance from the $88 billion spent ...
- Yahoo's DSP Feature Combines AI And First-Party DataThe addition of AI into its Yahoo's demand-side platform aims to impro ...
- Samsung DSP Integrates Experian ID, Syndicated AudiencesExperian has data spanning 2,300 attributes per household and 250 per consume ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TVAdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Trade Desk Stock Craters 30% On Weak Q4, CTV Ad OutlookThe Trade Desk has issued a warning about a major slowdown ...
- Agentio Built A Platform For YouTube Creators To Sell Ad SlotsAgentio has built an AI-powered platform for creators to sell ad slo ...
- Marketing Architects Opens Platform For CTV Performance CampaignsThe platform claims to enable premium CTV inventory buys at lower rat ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
