Tag results for "dsp"
- Yahoo Updates AI Engine, Completely Redesigns MailYahoo launched two important platforms this week supported by artificial intelligence. ...
- Rethinking Ads On The Open WebQuantcast has rebuilt its ad platform based on AI and machine learni ...
- The Trade Desk Q1: 28% Revenue Increase, CTV Strongest ChannelThe strong 28% quarterly year-over-year revenue increase was its sharpest rise sin ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCUTrade Desk advertisers now have direct access to Roku via a priva ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad BuysTatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Google Missed Opportunity To Solve Cookieless Advertising: ExecsSome execs believe Google's "great minds" could have done a better j ...
- Trade Desk Sees 23% Q4 Revenue Increase, Stock Spikes 20%The Trade Desk attributes continued growth from increasing shifting media budgets ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good EnoughIt's been a difficult transition away from Google Chrome browser cookies f ...
- Walmart's Real-Life Ad Fairytale Began In 2023Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- Strike A Chord: The Connection Between Music And SearchAmy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- Perion Enters DOOH With $100M Hivestack AcquisitionHivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- When Algorithms And Data Make More Ad-Buying DecisionsHow will marketers get more performance from the $88 billion spent ...
- Yahoo's DSP Feature Combines AI And First-Party DataThe addition of AI into its Yahoo's demand-side platform aims to impro ...
- Samsung DSP Integrates Experian ID, Syndicated AudiencesExperian has data spanning 2,300 attributes per household and 250 per consume ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TVAdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Trade Desk Stock Craters 30% On Weak Q4, CTV Ad OutlookThe Trade Desk has issued a warning about a major slowdown ...
- Agentio Built A Platform For YouTube Creators To Sell Ad SlotsAgentio has built an AI-powered platform for creators to sell ad slo ...
- Marketing Architects Opens Platform For CTV Performance CampaignsThe platform claims to enable premium CTV inventory buys at lower rat ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Amazon To Shutter Ad Server In Q4 2024The delay is intended to give brands and agencies extra time ...
- Yahoo Advertising Joins Key Partners To Optimize CTV AdsYahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Amazon Advancing AWS, Ads, Search BusinessesAmazon this year will make up 7.5% of the overall global digit ...
- Nexxen Partners With Lumen On Omnichannel Attention MeasurementThe attention offering can be used across a campaign's lifecycle, from planni ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For TargetingHarshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?Roku is way ahead of some other platforms. But don't expect th ...
- The Impact Of Xandr's Political Ad Ban: Mostly SymbolicAs important as Xandr is in the overall programmatic ad-supply chain, the ...
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath BankruptcyOn Thursday, Basis announced the launch of a curated marketplace with Audigen ...
