Tag results for "dsp"
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle BrandsThe partnership also includes Yahoo Member Connect, a new suite of solutio ...
- FuboTV Sees Ad Spend Increase 62% For Campaigns Transacted Through Trade Desk Identity GraphFuboTV says Q2 total revenue was up 65% to $216.1 million, wi ...
- FreeWheel, Comscore Launch Advanced CTV Contextual TargetingUsers of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- Trade Desk Sees 35% Higher Q2 Revenue, Strong CTV Business"CTV is evolving faster than anyone predicted," said Trade Desk CEO Je ...
- Apple Job Board Openings Suggest It's Building Out Its Ad BusinessApple's recent job board added two specific job posts Wednesday that sugge ...
- Google Begins Interest Group-Based Ad ExperimentThe company wrote in a post that it does not expect t ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime DayAdvertisers boosted their spending by 62% from a year earlier on Amazon ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239MThe deal is intended to expand Tremor's demand-side market share, the compa ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path OptimizationThe patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media BuysWith this deal, the companies say media buyers can discover and activa ...
- Skai CMO Says 'We've Mastered The Closed Web'Margo Kahnrose, CMO of Skai, says the company's long-term goal is ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: StudyThe number of user acquisition managers running campaigns on CTV is expect ...
- Dollar General Expanding Ad Network, Eyes Self-Service OptionDollar General has begun to explore a variety of ad options, addi ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, ReportingIAS has advanced its product suite to include a Control Panel f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach TravelersMarriott International on Monday announced the launch of an ad network th ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media BusinessKroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size AgenciesMarketers can handle media-buying and omnichannel campaigns without the high cost a ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV UpfrontsOmnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Broadsign Selects John Dolan As VP, Global Head of Media SalesDolan will focus on the company's OOH demand-side platform, as well ...
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda SitesThe partnership will help target ad spend toward credible, trusted publishers, a ...
- Video Collaboration, Baidu Global And Microsoft's Xandr Get TogetherThe business now operates independently under the name DO Global. It ...
- Comscore, WideOrbit Start New Automated TV Buying PlatformThe new platform, Comscore TV, will automate buying and selling of ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App ExchangeThe partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity DataWith the deal, The Trade Desk will contribute identity demographic data ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad PlatformAn integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Human Raises $100 Million In Growth FundingHuman, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- Microsoft To Acquire AT&T's XandrMicrosoft has worked with Xandr for a decade, including as an ear ...
