Tag results for "dsp"
- Self-Serve Programmatic Platform Adds YouTube, YouTube TVAdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Trade Desk Stock Craters 30% On Weak Q4, CTV Ad OutlookThe Trade Desk has issued a warning about a major slowdown ...
- Agentio Built A Platform For YouTube Creators To Sell Ad SlotsAgentio has built an AI-powered platform for creators to sell ad slo ...
- Marketing Architects Opens Platform For CTV Performance CampaignsThe platform claims to enable premium CTV inventory buys at lower rat ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Amazon To Shutter Ad Server In Q4 2024The delay is intended to give brands and agencies extra time ...
- Yahoo Advertising Joins Key Partners To Optimize CTV AdsYahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Amazon Advancing AWS, Ads, Search BusinessesAmazon this year will make up 7.5% of the overall global digit ...
- Nexxen Partners With Lumen On Omnichannel Attention MeasurementThe attention offering can be used across a campaign's lifecycle, from planni ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For TargetingHarshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?Roku is way ahead of some other platforms. But don't expect th ...
- The Impact Of Xandr's Political Ad Ban: Mostly SymbolicAs important as Xandr is in the overall programmatic ad-supply chain, the ...
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath BankruptcyOn Thursday, Basis announced the launch of a curated marketplace with Audigen ...
- MediaMath Files For Bankruptcy, Owes Hundreds Of MillionsMediaMath filed for bankruptcy protection on Friday. The bankruptcy will have ...
- Walmart DSP Tests Unified ID 2.0, WBD Adopts It For Max, Discovery+, Other BrandsWalmart Connect and WBD are among the latest to use UID2 ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
- Yahoo To Launch Direct Path To Premium Publishers' InventoryProduct, with inventory from 100+ publishers, will let programmatic buyers skip usi ...
- Performance Agency Integrates With Walmart Connect DSPAcorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Tremor International Rebrands As NexxenAll of its platforms and business units will now incorporate the n ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of CannesThe potential and power of creativity is part of being human, ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited PartnerVerity's parent company GumGum on Tuesday will announce the integration of t ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video PublishersMarketers working with Quantcast now have access to premium programmatic video supp ...
- Audigent Expands Programmatic Targeting With The Weather Company DataThe collaboration provides new ways to use IBM data from The Weath ...
- AccuWeather Partners With The Trade Desk For Personalization, DataThe first-of-its-kind partnership gives The Trade Desk's DSP the first access ...
- New Measurement TV-Video System: Hurry Up... Wait... Or 'Weaponized'?There is still a hurry-up approach -- especially on the part ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, PartnershipsYahoo has made announcements that span from its ad division to i ...
