- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
The partnership also includes Yahoo Member Connect, a new suite of solutio ...
- FuboTV Sees Ad Spend Increase 62% For Campaigns Transacted Through Trade Desk Identity Graph
Television News Daily, Wayne Friedman - Monday, October 3, 2022
FuboTV says Q2 total revenue was up 65% to $216.1 million, wi ...
- FreeWheel, Comscore Launch Advanced CTV Contextual Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Users of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- Trade Desk Sees 35% Higher Q2 Revenue, Strong CTV Business
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
"CTV is evolving faster than anyone predicted," said Trade Desk CEO Je ...
- Apple Job Board Openings Suggest It's Building Out Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2022
Apple's recent job board added two specific job posts Wednesday that sugge ...
- Google Begins Interest Group-Based Ad Experiment
Inside Performance, Laurie Sullivan - Tuesday, August 2, 2022
The company wrote in a post that it does not expect t ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
Research Intelligencer, - Thursday, July 28, 2022
Advertisers boosted their spending by 62% from a year earlier on Amazon ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- Skai CMO Says 'We've Mastered The Closed Web'
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 5, 2022
Margo Kahnrose, CMO of Skai, says the company's long-term goal is ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Samsung Ads Bow Cross-Platform Media Solution
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The solution allows advertisers to bring their own media for streaming invento ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Data & Programmatic Insider, Laurie Sullivan - Monday, April 25, 2022
Kroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size Agencies
MAD, Fern Siegel - Wednesday, April 20, 2022
Marketers can handle media-buying and omnichannel campaigns without the high cost a ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Broadsign Selects John Dolan As VP, Global Head of Media Sales
People on the Move, Fern Siegel - Tuesday, April 12, 2022
Dolan will focus on the company's OOH demand-side platform, as well ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Video Collaboration, Baidu Global And Microsoft's Xandr Get Together
Inside Performance, Laurie Sullivan - Thursday, March 10, 2022
The business now operates independently under the name DO Global. It ...
- Comscore, WideOrbit Start New Automated TV Buying Platform
Television News Daily, Wayne Friedman - Monday, March 7, 2022
The new platform, Comscore TV, will automate buying and selling of ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
The partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity Data
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
With the deal, The Trade Desk will contribute identity demographic data ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Human Raises $100 Million In Growth Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Human, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- Microsoft To Acquire AT&T's Xandr
Digital News Daily, Karlene Lukovitz - Tuesday, December 21, 2021
Microsoft has worked with Xandr for a decade, including as an ear ...