Tag results for "dsp"
- Performance Agency Integrates With Walmart Connect DSPAcorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Tremor International Rebrands As NexxenAll of its platforms and business units will now incorporate the n ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of CannesThe potential and power of creativity is part of being human, ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited PartnerVerity's parent company GumGum on Tuesday will announce the integration of t ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video PublishersMarketers working with Quantcast now have access to premium programmatic video supp ...
- Audigent Expands Programmatic Targeting With The Weather Company DataThe collaboration provides new ways to use IBM data from The Weath ...
- AccuWeather Partners With The Trade Desk For Personalization, DataThe first-of-its-kind partnership gives The Trade Desk's DSP the first access ...
- New Measurement TV-Video System: Hurry Up... Wait... Or 'Weaponized'?There is still a hurry-up approach -- especially on the part ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, PartnershipsYahoo has made announcements that span from its ad division to i ...
- Amazon Ads Advances DSP Machine-Learning ModelsOn the heels of its earnings report Thursday, Amazon Ads has develop ...
- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDsThe idea is to help marketers "break the addition of user ID ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply ChainPublishers and advertisers working to launch ad inventory that emits less carb ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, OthersPlace Exchange has expanded its footprint in major European markets including t ...
- Walmart Taps Innovid to Enhance CTV Advertising PersonalizationInnovid's AI-powered dynamic creative tech allows personalization of message and design ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad ExchangeAll impressions running on GumGum's ad exchange will now have enhanced bra ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of TechnologyFifty-three percent of media buyers and planners surveyed said they use third-par ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform GeminiYahoo isn't getting out of the ad-tech business, but the company wi ...
- MediaMath Names Two To C-Level PositionsManny Puentes will serve as CTO and Christine Napoli has been nam ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To UseJamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad SpendThe study of transparency in programmatic media trading suggests that that transparen ...
- IAB Names Dotdash Meredith's Borsa ChairThe IAB on Sunday announced the appointment of Alysia Borsa to cha ...
- WideOrbit Starts Demand-Side Platform, ZingXWideOrbit says ZingX will be available in 184 out of 210 market ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial AgreementThe collaboration will help advertisers face the challenge of successfully targeting a ...
- Cookieless: Yahoo Identity Solution Adds PartnersMarissa Mayer may be concerned that the value of search at Goog ...
- Against The TV Ad Grain: Trade Desk's Q3 Revenue Soars A Strong 31%Although other TV and CTV ad platforms have had challenges, The Tra ...
- Pontiac Intelligence Launches CTV BidderThe bidder is focused on deals via integrations with Magnite, Xandr, Grlwed ...
- Innovid, The Trade Desk Expand Measurement Partnership To U.K., GermanyDeal expands U.S. relationship, enables incremental reach analysis for TTD's European clie ...
- Amazon Ads Features Focus On Measurement, Clean Room, VideoThe company is bringing measurement, video, and clean room products to advertise ...
