Tag results for "dsp"
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media BusinessKroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size AgenciesMarketers can handle media-buying and omnichannel campaigns without the high cost a ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV UpfrontsOmnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Broadsign Selects John Dolan As VP, Global Head of Media SalesDolan will focus on the company's OOH demand-side platform, as well ...
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda SitesThe partnership will help target ad spend toward credible, trusted publishers, a ...
- Video Collaboration, Baidu Global And Microsoft's Xandr Get TogetherThe business now operates independently under the name DO Global. It ...
- Comscore, WideOrbit Start New Automated TV Buying PlatformThe new platform, Comscore TV, will automate buying and selling of ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App ExchangeThe partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity DataWith the deal, The Trade Desk will contribute identity demographic data ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad PlatformAn integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Human Raises $100 Million In Growth FundingHuman, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- Microsoft To Acquire AT&T's XandrMicrosoft has worked with Xandr for a decade, including as an ear ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Retail Media Networks Become Bigger Part Of Digital BrandingMarket fragmentation among "walled garden" outlets is one of the biggest challeng ...
- TransUnion Gives Marketers Cookieless Targeting OptionsAudigent, the cookieless identity platform, today launch a data product through ...
- IAS Signal Reporting Platform Becomes Foundation Of Future ProjectsIntegral Ad Science on Wednesday announced the global launch of IAS Signa ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's WarningIt wasn't a good day for companies that rely on ad revenu ...
- Kroger Launches Private Marketplace To Support First-Party Ad TargetingKroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Tremor Video Launches Programmatic TV MarketplaceAd buyers can use the marketplace to access more than 60 "TV-centri ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-StoreWalmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- Tremor International Records Q2 Rise In CTV, Online Video RevenuesCTV revenue was up 280% to $20.9 million. It now accounts f ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad BuysComscore said it will integrate NewsGuard's data into its pre-bid contextual targeti ...
- Trade Desk Doubles Q2 Revenues, Sees Strong CTV GrowthCTV revenues were a major part of the Q2 revenue gain, ...
- GroundTruth Develops Weather Triggering For CTV Following MRC AccreditationGroundTruth now enables marketers to target ads through a large weather sens ...
- Best Buy Signs On To Criteo's Retail Media NetworkBest Buy, a longstanding Criteo customer, has signed on to use t ...
- Microsoft Extends, Expands Xandr RelationshipMicrosoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- Jeff Green's Moment Of ZenDuring a long, rambling, emotionally charged new product presentation Wednesday, The Tra ...
