Tag results for "dsp"
- Kroger Launches Private Marketplace To Support First-Party Ad TargetingKroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Tremor Video Launches Programmatic TV MarketplaceAd buyers can use the marketplace to access more than 60 "TV-centri ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-StoreWalmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- Tremor International Records Q2 Rise In CTV, Online Video RevenuesCTV revenue was up 280% to $20.9 million. It now accounts f ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad BuysComscore said it will integrate NewsGuard's data into its pre-bid contextual targeti ...
- Trade Desk Doubles Q2 Revenues, Sees Strong CTV GrowthCTV revenues were a major part of the Q2 revenue gain, ...
- GroundTruth Develops Weather Triggering For CTV Following MRC AccreditationGroundTruth now enables marketers to target ads through a large weather sens ...
- Best Buy Signs On To Criteo's Retail Media NetworkBest Buy, a longstanding Criteo customer, has signed on to use t ...
- Microsoft Extends, Expands Xandr RelationshipMicrosoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- Jeff Green's Moment Of ZenDuring a long, rambling, emotionally charged new product presentation Wednesday, The Tra ...
- Magnite-Led Publisher, DSP, Buyer Consortium Completes First Phase Of First-Party Data InitiativeFor the initiative, already handling more than 3 billion transactions daily, 30-pl ...
- RTB House Testing FLoC: What Executives LearnedRTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Tremor International Stock Dips After IPO Terms AnnouncedTremor is "rapidly growing its top-line and bottom line" and is pric ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted AudiencesThe development team is working with Amazon, eBay and others to integra ...
- MediaMath Revives Sale ExplorationThe DSP paused its exploration of a sale last year amid t ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New ParentThe latest ad formats are part of a push to improve servic ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV AdsIn January 2022, Verizon Media will be the exclusive demand-side platform f ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph ThriveWhat if marketers had access to an identity graph that updates ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021Amazon ad-spend growth remained strong in Q1 across all ad formats, particular ...
- Project Bernanke Is Not Google's First SecretAgencies and publishers were equally surprised to learn that Google ran ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase DataIn-store visits spiked last year as consumers rushed to buy essential good ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Xandr Partners To Improve Contextual CapabilitiesInvest DSP users can now access IAS contextual segments to target suitab ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, BiasThe AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, HealthcareThe solution is bowing at a time when the COVID-19 pandemic h ...
- Centro Acquires Paid-Search Ad Platform To Build Into BasisCentro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media BusinessThe focus turns to ecommerce targeted ads on Walmart.com and the Walma ...
- Microsoft And Verizon Media Expand PartnershipMicrosoft and Verizon Media are taking a "brand-safety approach," relying more ...
