- Video Collaboration, Baidu Global And Microsoft's Xandr Get Together
Performance Marketing Insider, Laurie Sullivan - Thursday, March 10, 2022
The business now operates independently under the name DO Global. It ...
- Comscore, WideOrbit Start New Automated TV Buying Platform
Television News Daily, Wayne Friedman - Monday, March 7, 2022
The new platform, Comscore TV, will automate buying and selling of ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
The partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity Data
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
With the deal, The Trade Desk will contribute identity demographic data ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Human Raises $100 Million In Growth Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Human, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- Microsoft To Acquire AT&T's Xandr
Digital News Daily, Karlene Lukovitz - Tuesday, December 21, 2021
Microsoft has worked with Xandr for a decade, including as an ear ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top Concern
Research Intelligencer, - Wednesday, December 15, 2021
Many marketing professionals said external regulation is necessary to make the advertisi ...
- Retail Media Networks Become Bigger Part Of Digital Branding
Research Intelligencer, - Wednesday, December 1, 2021
Market fragmentation among "walled garden" outlets is one of the biggest challeng ...
- TransUnion Gives Marketers Cookieless Targeting Options
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 9, 2021
Audigent, the cookieless identity platform, today launch a data product through ...
- IAS Signal Reporting Platform Becomes Foundation Of Future Projects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Integral Ad Science on Wednesday announced the global launch of IAS Signa ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
It wasn't a good day for companies that rely on ad revenu ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Tremor Video Launches Programmatic TV Marketplace
Digital News Daily, Karlene Lukovitz - Thursday, October 7, 2021
Ad buyers can use the marketplace to access more than 60 "TV-centri ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- Tremor International Records Q2 Rise In CTV, Online Video Revenues
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
CTV revenue was up 280% to $20.9 million. It now accounts f ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2021
Comscore said it will integrate NewsGuard's data into its pre-bid contextual targeti ...
- Trade Desk Doubles Q2 Revenues, Sees Strong CTV Growth
Television News Daily, Wayne Friedman - Tuesday, August 10, 2021
CTV revenues were a major part of the Q2 revenue gain, ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sens ...
- Best Buy Signs On To Criteo's Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- Jeff Green's Moment Of Zen
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
During a long, rambling, emotionally charged new product presentation Wednesday, The Tra ...
- Magnite-Led Publisher, DSP, Buyer Consortium Completes First Phase Of First-Party Data Initiative
Digital News Daily, Karlene Lukovitz - Wednesday, June 30, 2021
For the initiative, already handling more than 3 billion transactions daily, 30-pl ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Tremor International Stock Dips After IPO Terms Announced
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
Tremor is "rapidly growing its top-line and bottom line" and is pric ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...
- MediaMath Revives Sale Exploration
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
The DSP paused its exploration of a sale last year amid t ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve servic ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
In January 2022, Verizon Media will be the exclusive demand-side platform f ...