Admatx, a new self-service DSP, is now live to brands and agencies. Audiencex built the service to provide access to enterprise-level programmatic technology for SMB and mid-market performance advertisers.
It allows marketers to handle media-buying and omnichannel campaigns without the high cost and expertise required in-house.
Jason Wulfsohn, co-founder-CEO, Audiencex, said: “We can finally shatter that barrier and fully democratize DSP access.”
The company says campaign results from brands involved in the closed beta delivered high win rates in real-time bidding auctions, enhanced by third-party data integrations and targeting tactics for omnichannel — sites, apps, podcasts and streaming TV platforms — and full-funnel efforts.
Inventory is vetted by The Trade Desk and protected by multiple layers of verification. There are no fees to use Admatx – subscription, platform or otherwise. Clients only pay for media buys, and no minimum spend is required.
“With initial campaigns meeting, and often exceeding, beta-user KPIs, Admatx … is predicated upon the goal of creating full autonomy within an advertiser’s programmatic campaigns,” said Brittany Wray, vice president, product at Audiencex.