American Residential Services (ARS), one of the nation’s
largest providers of air conditioning, heating, and plumbing services, has selected Horizon Next as its media agency of record.
Annual media expenditures are estimated at $35 million by agency
research firm COMvergence. The incumbent on the business was not identified.
Horizon’s responsibilities include strategy, planning, activation, and measurement across local video,
audio, and out-of-home, across its platform of 25 brands, including RS Andrews, Blue Dot and Yes! Air Conditioning And Plumbing.
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“ARS operates in highly competitive key
markets where media effectiveness depends on both precision and scale,” said Richard Thomas Hill, Chief Marketing Officer, ARS. “Horizon showed a strong ability to bring
structure, insight, and analytics to our video strategy while understanding the nuances of local decision-making across our platform.”
Earlier this month Horizon Next, the
performance and direct marketing unit of Horizon Media, was appointed media AOR by flooring company Empire Today.