Tag results for "direct marketing"
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital WalletsGroupon coupon codes for dining and entertainment discounts took many iterations ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget ItemEmail will also command a substantial share of B2B marketing spend ...
- Publishers Clearing House To Settle FTC 'Dark Patterns' Charges For $18.5MPublishers Clearing House tricked consumers into thinking they had to order produc ...
- Basis Automates TikTok Ads Performance ReportingThe move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- The Cost Of Catching Customers: What It Takes To Realize Acquisition ROIBrands are now focusing more on acquisition than retention, OneSignal reports. ...
- Many Consumers Are Willing To Scan QR Codes In TV CommercialsAlmost half of consumers said they have tried to scan a ...
- New Tool Enables Brands To Send Text Reminders Of Events, SalesPostReminder provides a QR code that can also appear in email a ...
- Poor Internal Communication Grows As Problem For MarketersThe portion of marketers in the U.K. who cited challenges communicating wi ...
- SOCi Creates Marketing Platform For Motto FranchisingMottoRep is a white-labeled platform the mortgage brokerage network uses to streamli ...
- ANA Ends ECHO Awards After 92 YearsThe direct marketing ECHO awards were formerly known as Leader's Group awa ...
- Winc's Data Driven LTVAs customer acquisition costs soar, many DTC brands are seeking greater efficien ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven"We learned it from the ground up, and we had nothing b ...
- Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn AccountsSwordfish AI says it can find phone numbers and email addresses th ...
- New Movers Are Faced By High Costs After The Move, Study FindsMany say this is their biggest challenge, Gravy Analytics reports. ...
- Direct Marketing Club Of New York Rebrands As Marketing Club Of New York"All the attributes that have traditionally made direct marketing powerful - dat ...
- Campaigns With Email Do Better Than Those Without, Study FindsMultichannel efforts produce more "effects" than solo campaigns, the UK DMA repo ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New MoversOne of the classic maxims of direct marketing was that new move ...
- The Brand Illusion: Senior Marketers See No Differences In Customer ValueFifty-nine percent of marketers believe it's a fallacy that some customers a ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success"I didn't find any support in the industry, everybody felt that th ...
- Publishers Clearing House Expands Leadership Team, Pivots To New Strategic DirectionComing on board as president is Bill Masterson, a veteran of Googl ...
- Tinder Miniseries Wins ANA's Diamond ECHO AwardThe Huggies campaign won the gold ECHO for email, and CRM/Customer Loyal ...
- Legendary Direct Marketer Joe Sugarman Dies At 83Sugarman sold BluBlocker sunglasses in early TV infomercials, and was known f ...
- Germany Issues Guidelines On Email Marketing Under GDPRSome marketing use of data is based on implied consent -- f ...
- Cremation Companies Offer D2C OptionsCremation companies such as Solace, Tulip and Eirene are offering D2C servic ...
- Email Nail Biter: Social Is A Close Second In Usage, And It's Growing, ANA ReportsA study released Monday by the ANA says direct mail produces ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media AdvertisingAlthough automation is gaining popularity in ad creation and targeting, social med ...
- Database Pioneer Kate Kestnbaum Dies At 87Kate Kestnbaum and her late husband Bob ran the consulting firm Kestnba ...
- Consumers Loyal To Brands That Address Social InequitiesBusiness and marketing leaders are at a tipping point in terms ...
- Postal Center International Acquires ArrowmailThe company acquired Original Impressions five years ago, and is pursuing ...
- It Didn't Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact DataDisruption often comes with mergers and acquisitions, but not for Data Ax ...
