• by Fern Siegel , December 8, 2022

Mortgage brokerage network Motto Franchising named SOCi Inc as its marketing platform to manage its brand presence through reviews, listings, social-media content and advertising. 

SOCi developed MottoRep, a white-labeled platform that Motto uses to streamline digital marketing efforts and increase customer engagement in local markets. The tool solidifies the company's presence across search and social.

Improving the effectiveness of marketing at the local store level is a high or critical priority for 61% of marketers, according to a SOCi-commissioned study by Forrester Consulting.

“In addition to providing another tool to make our franchisees more efficient, our corporate team wanted a transparent look at the brand reputation as we pride ourselves on the connections within local markets,” said Kelly Gill, VP, marketing and advertising for Motto Franchising, LLC.

“Having a finger on the pulse of reviews, survey results and social-media engagements allows us to see both the positives and negatives happening in the communities our offices serve,” Gill said.

Afif Khoury, CEO of SOCi, added: “We built SOCi with scalability in mind so businesses like Motto Franchising can empower their franchisees to take charge of their own localized marketing efforts, in turn strengthening relationships with customers in local communities.”

SOCi clients include Ace Hardware, Sport Clips and Anytime Fitness.