Broadsign has expanded its programmatic team, appointing John Dolan as vice president, global head of media sales. He will focus on the company's OOH demand-side platform, as well as its supply-side
platform, via third-party DSP partnerships.
Previously, Dolas was at Integral Ad Science, where he spearheaded agency and programmatic development for the company as global vice president. Before
that, he was vice president, national sales at Sizmek.
“More media buyers are looking to programmatic DOOH to broaden their portfolio, and with an ad tech industry vet like John on our
team, we’re well positioned to meet the demand,” shared Maarten Dollevoet, chief revenue officer, Broadsign.