SonderCo, the Santa Monica, CA-based marketing and talent agency that brokers brand partnerships with celebrities, creators, influencers and others, has promoted Jessie Mash to president, a new role at the agency.  

Mash was previously head of talent partnerships and is credited with developing deals that paired Teyana Taylor and Doja Cat with Ray-Ban Meta, Rebel Wilson with Noom, and Salma Hayek with Ultherapy, along with campaigns featuring Shaun White, Millie Bobby Brown, Martha Stewart and Christina Aguilera, among others. 

In her new role Mash will oversee the agency's business operations and its talent partnerships and licensing practices.   

Succeeding Mash is Leslie Fogel who most recently served as senior vice president at Zeno Group, where she helped manage the agency's Sports & Entertainment practice.    

SonderCo is led by CEO Sean Akaks, partner and investor Matt Rutler, and Mash.  

Pictured above (l to r): Mash, Fogel, Akaks and Rutler.