• by Fern Siegel , 6 hours ago

Colin Belt was named CMO  for the Veza Agency Network, which encompasses digital agencies Veza Digital, Shadow Digital, Belt Creative and Hedrick.

Previously, Belt was vice president, growth at Belt Creative. He now heads marketing strategy across all VAN’s agency brands and WAIO, the network’s site AI optimization methodology.

“As the network grows, our leadership has to grow with it,” said Stefan Katanic, CEO, Veza Agency Network. He noted Belt “sees where marketing is going in the AI era, and that is the leadership this network needs.”

“Search is going through the biggest shift of my career," said Belt. "Clients used to need to rank on Google. Now they need to get cited by AI— and most agencies have no method for that. We do. My job is to build one demand engine across the whole network and put WAIO at the center of it. We have the brands, the talent and the methodology. The work now is to scale it.”

VAN’s client work includes IGN, TicketSpice, AirByte and Grata.