Tag results for "supply side platform"
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights"We already built the bridge between CTV and mobile," said Helen Lu ...
- Google Now Integrates With Lotame's Panorama IDThe deal with Google extends the company's cookieless data connectivity capabilities f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach TravelersMarriott International on Monday announced the launch of an ad network th ...
- Garbage In, Garbage Out"Alternative currency is not just a question of research and methodology. It ...
- Broadsign Selects John Dolan As VP, Global Head of Media SalesDolan will focus on the company's OOH demand-side platform, as well ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless EnvironmentsBrightcom will announce a deal this week with Intent IQ to u ...
- Sharethrough Opens London Office, Appoints Ottoy General Manager, EMEAFormer OpenX executive Richard Ottoy is now General Manager, EMEA, which "wi ...
- NBCU Names iSpot.tv National 'Currency' For Upfront Ad Buys"As we head into the upfront season, we wanted to make ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & FrequencyDubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad PlatformAn integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- NBCU Inks Partnership With RTL To Expand European Ad-Selling EffortsNBCU and RTL AdConnect will give each other access to their premi ...
- Advertisers Cite Digital Supply Chain As Top Transparency IssueProblems include inaccurate data, hidden fees and undisclosed trading deals -- a ...
- OpenAP Launches Cross-Platform Measurement Framework For TVGroupM, Dentsu and Horizon Media are among the first agencies to participat ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright IdeasGreg Williams wants to invent an "easy button" that enables marketers ...
- Why The Chip Shortage Will Affect Ad Campaigns In 2022Here's the obvious and the not so obvious as the chip shorta ...
- Buy This Real Estate, Because They Actually Are Making More Of It -- On Your PhoneLike Twain's famous quote about real estate, the value of media h ...
- SSP Magnite Sees Q3, Q4 Ad Cancellations Due To Supply-Chain IssuesTwo advertising categories in particular -- automotive and travel -- have be ...
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher PlatformArcSpan Media portends to do for sellers of digital advertising what agen ...
- Tremor International Records Q2 Rise In CTV, Online Video RevenuesCTV revenue was up 280% to $20.9 million. It now accounts f ...
- SmartBrown Marketing Becomes LeadCoverageThe Atlanta-based company offers email conversion and other lead-generation and supply-chain servi ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture BackingPlace Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted AudiencesThe development team is working with Amazon, eBay and others to integra ...
- Microsoft And Verizon Media Expand PartnershipMicrosoft and Verizon Media are taking a "brand-safety approach," relying more ...
- OpenAP Launches SSP, Omnicom First To Begin TradingThe supply-side platform says buyers can optimize plans and forecast reach a ...
- Digital OOH Suppliers Standardize Ad Formats, VenuesIn an effort to remove some of the noise and friction ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.Participating publishers use the fully auditable GPS supply marketplace to reserve premi ...
