Tag results for "supply side platform"
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Omnicom Acquires Content Supply Chain Consultant, Builds On Adobe RelationshipAt a time when many - if not all - industries ha ...
- The Short Attention Spans Of Trade AssociationsMaybe they're not garbage in/garbage out, but to coin yet another n ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top ListOn Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Haleon Chooses PubMatic As Programmatic PartnerPubMatic will help healthcare firm Haleon make data-driven decisions about its programmat ...
- DX Launches Platform To Help Brands Target Underserved AudiencesAccording to the company, the platform, branded DXKulture, is now curating invento ...
- Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, a ...
- Google: Interoperability Or Signs Of MonopolyDismantling years of investments and reinvestments of profit to build what so ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- The Plate Quandary: Duties On Printing Plates From Japan, China Will Hurt PublishersThe costs from these tariffs, which total 200% for China, will ...
- Outbrain Acquires Teads For $1B: Creates Large, Indie Ad PlatformCombined, the companies will operate under the Outbrain name to provide advertise ...
- Ecommerce Gremlins: Lack Of Staff, Resources Are Biggest ProblemsMany marketers are also worried about shipping costs and supply-chain issues, Patte ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Web Traffic Failure Hit 14% In Q1: Programmatic ReportInvalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Instream Versus Outstream Delineation Finally Getting AttentionAs has become clear for anyone following the issue on social medi ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic ShareCTV advertising will continue to outpace social and search and programmatic-platform reven ...
- DCN Spins Off TrustX, Backs Startup Offering Information SymmetryThe new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- Netflix Upfront: New Ad-Tech Platform, Partnership DealsAt its upfront event, Netflix announced it will start up its o ...
- SSP Fires Back At Adalytics' Fake ID Injection ClaimAdalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSPInfillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Partnership Aims To Equip DSPs With New ToolsAxis and Lemma say they will boost advertising effectiveness with collaboration. ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using AutomationWith the deprecation of browser cookies, the focus is on pulling togeth ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad SpendI learned a lot from many of you, and believe I c ...
- Roblox Partners With PubMatic To Increase Video Ad SalesThe partnership with PubMatic will enable programmatic media buying of the popul ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade DeskFor the first time, Disney is allowing direct access of its programmat ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find WorkaroundsAdjusting to the loss of ad-targeting signals, app developers and publishers a ...
- SSP PubMatic Posts 14% Revenue Increase In Q4, Stock SoarsPubMatic net income was up 46% to $18.7 million in Q4, wi ...
- Supplier Of The Year: OpenAPWhile some award-winners tackled the two biggest media challenges facing advertisers ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic BuysThe just-released study, fielded late last year by the ANA, shows whe ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
