Tag results for "supply side platform"
- Partnership Aims To Equip DSPs With New ToolsAxis and Lemma say they will boost advertising effectiveness with collaboration. ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using AutomationWith the deprecation of browser cookies, the focus is on pulling togeth ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad SpendI learned a lot from many of you, and believe I c ...
- Roblox Partners With PubMatic To Increase Video Ad SalesThe partnership with PubMatic will enable programmatic media buying of the popul ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade DeskFor the first time, Disney is allowing direct access of its programmat ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find WorkaroundsAdjusting to the loss of ad-targeting signals, app developers and publishers a ...
- SSP PubMatic Posts 14% Revenue Increase In Q4, Stock SoarsPubMatic net income was up 46% to $18.7 million in Q4, wi ...
- Supplier Of The Year: OpenAPWhile some award-winners tackled the two biggest media challenges facing advertisers ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic BuysThe just-released study, fielded late last year by the ANA, shows whe ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom'sThe deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV SolutionThe solution aims to streamline and improve transparency in CTV programmatic buy ...
- Basis Adds ACR Data From LG TVs For CTV Political TargetingThe political advertising platform now offers data from 35M smart TVs throu ...
- Havas Agencies To Use Adobe Firefly To Boost Supply ChainThe goal of the partnership is a "smarter and more responsible" conte ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless TransitionID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- 605 Reasons There Will Be Fewer, Not More Alt CurrenciesEven as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- Magnite's Local TV, Streaming Inventory Now Accessible Via MediaoceanLocal TV linear advertising buyers using Mediaocean will now get direct acce ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic BuysThe new offering is the latest in an array of signals Grou ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad MarketThe report, the first in a quarterly series published by TAG's Malvertisi ...
- The Impact Of Xandr's Political Ad Ban: Mostly SymbolicAs important as Xandr is in the overall programmatic ad-supply chain, the ...
- Close Heads DSP Strategy For OpenXDanner Close will develop and implement strategies to grow the supply-side platform ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQMicrosoft Advertising is rebranding its products, strategy and services, combining and renami ...
- IBM Leverages Adobe Services To Help Brands Build Content Supply-Chain EcosystemThe arrangement combines Adobe's AI-accelerated Content Supply Chain solution and IBM Consulti ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' InventoryYahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSPThe platform "marks a significant step forward for the industry by enabli ...
- Mediaocean Divests Planning System To SMI, SQAD Parent GuidelineGuideline is the new name of PC Dreamscape, the private equity-backed med ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad PlatformWBD is starting up an in-house, programmatic and direct deal-making platform call ...
- Lawmaker Touts Bill To Break Up Google's And Meta's Ad BusinessesPassing the AMERICA Act would be a first step in "reining ...
- MRC (WMD?)The answer depends on what you believe the role of the M ...
