Tag results for "supply side platform"
- Nick Brien's Next New Game (Turns Out, It's Gaming)The former top media boss at Dentsu, Interpublic and Publicis has join ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate GrowthThe goal is to create one of the top three supply-side platfor ...
- Magnite Bows Unified CTV/OTT Monetization PlatformMedia owners can sell ad inventory in their varied assets across li ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, OthersAI software firm C3 AI has released the first product of i ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad SpendThe study of transparency in programmatic media trading suggests that that transparen ...
- The JIC Is UpThe quest for new ad currencies is getting crowded and noisy, ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To AudiencesAudigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT CostsYahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Experian Marketing Services Appoints George Panagopoulos As CTOGeorge Panagopoulos loves data and questions everything, which is likely why Experi ...
- Trustworthy Accountability Group Rolls Out 'Transparency' CertificationThe industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheelThe deal will work with Fox's OneFOX video inventory to manage direct-so ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned SitesCafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Fundraising Specialist Moore Acquires Direct Mail Printer Communications Corporation of AmericaMoore offers digital and analog services, personalization and data processing. ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net ZeroThe move comes a week after Havas Media Group named PubMatic ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239MThe deal is intended to expand Tremor's demand-side market share, the compa ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- IAS Debuts Tech To Find Inefficiencies In Supply PathsIntegral Ad Science has announced new capabilities to enable marketers to bett ...
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights"We already built the bridge between CTV and mobile," said Helen Lu ...
- Google Now Integrates With Lotame's Panorama IDThe deal with Google extends the company's cookieless data connectivity capabilities f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach TravelersMarriott International on Monday announced the launch of an ad network th ...
- Garbage In, Garbage Out"Alternative currency is not just a question of research and methodology. It ...
- Broadsign Selects John Dolan As VP, Global Head of Media SalesDolan will focus on the company's OOH demand-side platform, as well ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless EnvironmentsBrightcom will announce a deal this week with Intent IQ to u ...
- Sharethrough Opens London Office, Appoints Ottoy General Manager, EMEAFormer OpenX executive Richard Ottoy is now General Manager, EMEA, which "wi ...
- NBCU Names iSpot.tv National 'Currency' For Upfront Ad Buys"As we head into the upfront season, we wanted to make ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & FrequencyDubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad PlatformAn integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- NBCU Inks Partnership With RTL To Expand European Ad-Selling EffortsNBCU and RTL AdConnect will give each other access to their premi ...
