• by Ray Schultz , 8 hours ago

Digital ad-tech firm PubMatic is partnering with Classify, an AI-native platform, to provide contextual targeting capabilities to advertisers. 

The goal is to drive “the next era of programmatic innovation by empowering our partners with scalable, privacy-first technology that delivers measurable outcomes,” says Howard Luks, vice president of audience solutions at PubMatic. 

As part of this arrangement, PubMatic has formed an integration with Classify’s ContentGraph, a content intelligence platform that delivers URL-level contextual segments, the company says. 

“As one of the largest SSPs to integrate our AI-powered content intelligence platform, PubMatic is making it incredibly easy for publishers and advertisers to create precise contextual segments and PMP Deal IDs directly through their platform,” saysBrendan Norman, CEO and co-founder of Classify. 

Advertisers can use standard IAB segments, custom seasonal summer and upcoming fall segments, PubMatic says.