Orlando-based media agency Net Conversion has promoted Joshuah Rodery to chief financial officer, seven months after he joined the company as vice president of finance. The CFO spot is a new one at the agency. 

Rodery reports to co-founder and CEO Ryan Fitzgerald.  

According to the agency during his tenure Rodery has already redesigned the agency’s financial processes, overhauling planning and reporting, tightening how cash moves through the agency’s media buying, and helped achieve significant year-over-year growth in adjusted earnings. He also directs accounting, billing, payments, and vendor controls, and leads corporate development and audit readiness. 

“Joshuah walked in the door and immediately started building the financial backbone this agency needs for where we’re headed,” said Fitzgerald.  

Rodery’s route to agency finance is unconventional. He came to Net Conversion from Commonwealth Fusion Systems, the nuclear fusion energy company, where he built the management accounting team, led the company through three consecutive clean audits with PwC and the U.S. Department of Energy, and identified and executed studies that generated more than $300 million in tax credit value. 

The agency has added three media AOR assignments over the past year (Winn-Dixie, Evermore Orlando Resorts, HealthyPaws) and announced its first Midwest office, in Chicago.