FuboTV Sees Ad Spend Increase 62% For Campaigns Transacted Through Trade Desk Identity Graph

FuboTV says advertising spend has increased 61.5% year-over-year for campaigns transacted through demand-side platform The Trade Desk's Unified ID 2.0 identity graph.

The virtual sports-focused pay TV service did not provide advertising revenue in reference to the percentage increase when asked by Television News Daily and did not reveal specific details on clients or the year-over-year time period. 

As the first connected TV (CTV) platform to use Unified ID 2.0 (UID 2.0), FuboTV also says ad impressions grew by 25% -- and higher cost-per-thousand viewer prices (CPMs) were seen during a specific time period.

Looking at year-over-year revenue results, FuboTV says second-quarter (April to June) total revenue was up 65% to $216.1 million, with ad revenue 32% higher to $21.7 million.

FuboTV, which is publicly traded, says the UID 2.0 graph can seamlessly tap into first-party data across devices including CTV to achieve reach and scale.



Unified ID 2.0 has been positioned as an open-source, industry-wide effort.

FuboTV reported a loss of another 110,000 customers in the second quarter -- down from its first-quarter levels. However, subscribers were up 41% year-over-year to 946,735. The company pointed to a lower-than-expected sports TV demand from April to June.

FuboTV posted a widening 22% net loss in the second quarter -- of $116.3 million. Subscription ARPU (average revenue per user) subscriber) was up 2% to $64.51, and advertising ARPU was down 18% to $7.25.

This story has been updated.

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