Mutual clients of Tubi and Beeswax now have full access to Beeswax's enhanced bidding technology to buy incremental inventory programmatically and extend audience reach within a single workflow.
It also allows Beeswax customers access to Tubi’s first-party data targeting and measurement solutions, as well as real-time addressability via its earlier adoption of LiveRamp’s Authenticated Traffic Solution.
Tubi has seen a 307% increase in month-over-month spend from Beeswax buyers since the integration, according to the platform's announcement.
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