Tag results for "dsp"
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, BiasThe AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, HealthcareThe solution is bowing at a time when the COVID-19 pandemic h ...
- Centro Acquires Paid-Search Ad Platform To Build Into BasisCentro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media BusinessThe focus turns to ecommerce targeted ads on Walmart.com and the Walma ...
- Microsoft And Verizon Media Expand PartnershipMicrosoft and Verizon Media are taking a "brand-safety approach," relying more ...
- 2021 Ad-Buying Changes Ensure Placement On Safe HavensPeer39 made the technology for ad placement available through controls on demand-si ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level DataiSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- McCarthy Appointed CMO At CriteoAd technology and retargeting platform Criteo has appointed Brendan McCarthy as i ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'The partnership gives Centro the ability to deliver programmatic ads to 1,0 ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party OnesVerizon Media on Tuesday launched a cookieless ID for the ad industr ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of FortuneAdvertisers used more digital media on portable devices early in the COVID- ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, RetailKey ad categories -- automotive, retail, technology, CPG and D2C -- help ...
- President-Elect Biden: Where The Brands SitHow will the next administration affect advertising? Centro CEO Shawn Riegsecker call ...
- DSP Trade Desk Revenues Rocket Up 32%, Connected TV Sees Major GainsThe Trade Desk credits more advertisers driven to its self-service, cloud-based media-buyi ...
- DSP Criteo Sees 10% Revenue Decline In Q3Criteo, which continues to struggle with revenue gains vs. a year ag ...
- Samsung Ads Launches Samsung Demand-Side PlatformThe Samsung DSP will give programmatic buyers access to exclusive CTV invento ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting OptionsMarketers no longer need to choose between the scale of their campaig ...
- Verizon Media Launches Header Bidding-Like OTT SolutionOTT Smart Auction lets OTT programmatic demand compete with reserved demand ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First RightsAd-Lib on Monday will announce a direct integration with Google Display &am ...
- Dish Media To Automate Addressable Access Through Verizon Media's DSPThe addition of Dish Media's 7 million addressable households to Fios TV ...
- Health-Care Focused DSP DeepIntent Starts CTV MarketplaceThe CTV marketplace is significant because of DeepIntent's key data partnerships, especial ...
- Trade Desk Q2 Revenues Sink 13%, CTV Ad Billings Grow 40%The Trade Desk continues to see strong results from CTV ad dea ...
- Stirista Self-Serve DSP Launches, Removes Many SurchargesStirista has unveiled a media-buying platform that offers access to OTT a ...
- Verizon Media DSP Intros Attribution For TV Tune-InsMedia companies can now track TV tune-ins driven by digital campaigns acro ...
- Ampersand To Be Exclusive Seller For Fios Addressable InventoryAmpersand will also use Verizon Media's DSP as its primary buying platfo ...
- Roku Boosts DSP Operations, Launches OneView PlatformRoku says its OneView platform will leverage TV identity data to mana ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSPThe Verizon-Pluto TV distribution deal is said to be the first comprehensi ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies TooThere were some important indicators disclosed as part of The Trade Desk ...
- Ad-Tech Deals Rose 72% In 2019Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- Amazon Predicted To Report Much Faster Ad GrowthDigital agencies with expertise in Amazon's advertising platforms expect it to repo ...
