Tag results for "dsp"
- GumGum Verity Opens More Data To PublishersJust in case publishers think they don't have enough data, GumGum add ...
- Roku Stock Gets Dinged On News Of Amazon Dropping Dataxu, CFO DepartingOn Monday, Roku released news that CFO Steve Louden was departing. Amaz ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness CampaignsAdvertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-ye ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic TraderThere was some interesting math in what The Trade Desk presented ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness CampaignsAdvertisers increased investments in Sponsored Brands -- formerly Headline Search Ads ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock DealThe move is intended to boost Roku as a full-service platform ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service PlatformAmazon Sponsored Display ads launched in beta late last week as ...
- IAB Tech Lab Releases Final Ad Fraud SpecsThe IAB Tech Lab on Wednesday released the final specs for sellers.js ...
- First Price's Final Cost: The Impact Of Ad Manager Changes On PublishersSoon publishers will start to see ad exchange traffic from Google ...
- Publishers Position, Package PMPs For CompetitionJennifer Sun, Associate Director, Product, Programmatic Advertising for DotDash, explains her approa ...
- Selling the PMP Value Proposition"DSPs were first to realize they had to fight more to w ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising IndustryAmazon confirmed on Friday that it agreed to acquire Sizmek's ad-server busine ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For BrandsWhite Ops' prevention API, supported by advanced bot detection techniques, accurately predic ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSPVerizon Media today announced the launch of digital-out-of-home ad inventory available throu ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne AcquisitionTremor Video is adding new capabilities to its CTV offerings that incorpora ...
- Microsoft's Rik van der Kooi Appointed Chairman, IAB Board Of DirectorsThe Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evenin ...
- Rethinking Real-Time Data And ProgrammaticAfter talking with marketers about real-time platforms for many years I ha ...
- Hulu To Launch New Private MarketplaceThe automated, biddable marketplace will be operated by the supply-side video advertisi ...
- Oath Debuts Programmatic Audio Ads, MetricsOath on Monday announced the ability to buy and manage digital aud ...
- Tremor Video DSP Says It Has Tripled SSP IntegrationsThe company has sought to make deals to bolster its abilities ...
- Brands Still Allowing Ads To Serve On Unsafe SitesFour in 10 brands allow ads to serve on unsafe websites, a ...
- Tremor Video DSP Partnering With Dstillery On Audience TargetingThe solution will combine Tremor Video DSP's video bid stream data a ...
- New IAB Program Lets Members Test Blockchain Technology, ServicesWithin the IAB working group, the goal is applying learnings from t ...
- AT&T Acquisition Of AppNexus Good For Ad Tech, Insiders SayThe acquisition puts AT&T on more even footing when competing with oth ...
- Google Streams Programmatic Audio Ads In DoubleClickGoogle's programmatic audio ads are now available to all advertisers using i ...
- The Trade Desk Reports $72.8M Q2 Revenue, 54% Year-Over-Year IncreaseThe Trade Desk increased its full-year revenue expectations to $303 million. I ...
- Outbrain Acquires Native Programmatic DSP ZemantaContent discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-bas ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience DataReal-time mobile advertising platform Smaato announced on Tuesday a partnership that wi ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace DealAs director of programmatic advertising for The New York Times, Sara Badl ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still TrickyThrough partnerships with Triton Digital and others, digital audio ads are serv ...
