- Dish Media To Automate Addressable Access Through Verizon Media's DSP
Digital News Daily, Karlene Lukovitz - Thursday, September 3, 2020
The addition of Dish Media's 7 million addressable households to Fios TV ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especial ...
- Trade Desk Q2 Revenues Sink 13%, CTV Ad Billings Grow 40%
Television News Daily, Wayne Friedman - Friday, August 7, 2020
The Trade Desk continues to see strong results from CTV ad dea ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...
- Verizon Media DSP Intros Attribution For TV Tune-Ins
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Media companies can now track TV tune-ins driven by digital campaigns acro ...
- Ampersand To Be Exclusive Seller For Fios Addressable Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 6, 2020
Ampersand will also use Verizon Media's DSP as its primary buying platfo ...
- Roku Boosts DSP Operations, Launches OneView Platform
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
Roku says its OneView platform will leverage TV identity data to mana ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSP
Digital News Daily, Karlene Lukovitz - Tuesday, May 5, 2020
The Verizon-Pluto TV distribution deal is said to be the first comprehensi ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies Too
RTBlog, Joe Mandese - Monday, March 2, 2020
There were some important indicators disclosed as part of The Trade Desk ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- Amazon Predicted To Report Much Faster Ad Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to repo ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum add ...
- Roku Stock Gets Dinged On News Of Amazon Dropping Dataxu, CFO Departing
Television News Daily, Wayne Friedman - Tuesday, December 17, 2019
On Monday, Roku released news that CFO Steve Louden was departing. Amaz ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, November 11, 2019
Advertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-ye ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
RTBlog, Joe Mandese - Monday, November 11, 2019
There was some interesting math in what The Trade Desk presented ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2019
Advertisers increased investments in Sponsored Brands -- formerly Headline Search Ads ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock Deal
Television News Daily, Wayne Friedman - Tuesday, October 22, 2019
The move is intended to boost Roku as a full-service platform ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as ...
- IAB Tech Lab Releases Final Ad Fraud Specs
Digital News Daily, Laurie Sullivan - Wednesday, July 31, 2019
The IAB Tech Lab on Wednesday released the final specs for sellers.js ...
- First Price's Final Cost: The Impact Of Ad Manager Changes On Publishers
Search & Performance Marketing Daily, Michael Korsunsky - Monday, July 29, 2019
Soon publishers will start to see ad exchange traffic from Google ...
- Publishers Position, Package PMPs For Competition
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Jennifer Sun, Associate Director, Product, Programmatic Advertising for DotDash, explains her approa ...
- Selling the PMP Value Proposition
Show Daily, Nina Lentini - Friday, June 14, 2019
"DSPs were first to realize they had to fight more to w ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising Industry
Digital News Daily, Laurie Sullivan - Friday, May 31, 2019
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server busine ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predic ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Digital News Daily, Laurie Sullivan - Thursday, April 4, 2019
Verizon Media today announced the launch of digital-out-of-home ad inventory available throu ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne Acquisition
Digital News Daily, Alex Weprin - Tuesday, March 5, 2019
Tremor Video is adding new capabilities to its CTV offerings that incorpora ...
- Microsoft's Rik van der Kooi Appointed Chairman, IAB Board Of Directors
Digital News Daily, Laurie Sullivan - Sunday, February 10, 2019
The Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evenin ...
- Rethinking Real-Time Data And Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, January 14, 2019
After talking with marketers about real-time platforms for many years I ha ...
- Hulu To Launch New Private Marketplace
Digital News Daily, Alex Weprin - Tuesday, December 11, 2018
The automated, biddable marketplace will be operated by the supply-side video advertisi ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital aud ...