- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital aud ...
- Tremor Video DSP Says It Has Tripled SSP Integrations
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company has sought to make deals to bolster its abilities ...
- Brands Still Allowing Ads To Serve On Unsafe Sites
Digital News Daily, Laurie Sullivan - Friday, August 24, 2018
Four in 10 brands allow ads to serve on unsafe websites, a ...
- Tremor Video DSP Partnering With Dstillery On Audience Targeting
Digital News Daily, Alex Weprin - Tuesday, July 17, 2018
The solution will combine Tremor Video DSP's video bid stream data a ...
- New IAB Program Lets Members Test Blockchain Technology, Services
Digital News Daily, Laurie Sullivan - Tuesday, July 17, 2018
Within the IAB working group, the goal is applying learnings from t ...
- AT&T Acquisition Of AppNexus Good For Ad Tech, Insiders Say
Digital News Daily, Laurie Sullivan - Monday, June 25, 2018
The acquisition puts AT&T on more even footing when competing with oth ...
- Google Streams Programmatic Audio Ads In DoubleClick
Digital News Daily, Laurie Sullivan - Wednesday, May 30, 2018
Google's programmatic audio ads are now available to all advertisers using i ...
- The Trade Desk Reports $72.8M Q2 Revenue, 54% Year-Over-Year Increase
Digital News Daily, Tobi Elkin - Friday, August 11, 2017
The Trade Desk increased its full-year revenue expectations to $303 million. I ...
- Outbrain Acquires Native Programmatic DSP Zemanta
Digital News Daily, Tobi Elkin - Tuesday, July 25, 2017
Content discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-bas ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience Data
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Real-time mobile advertising platform Smaato announced on Tuesday a partnership that wi ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace Deal
Digital News Daily, Tobi Elkin - Monday, July 17, 2017
As director of programmatic advertising for The New York Times, Sara Badl ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2017
Through partnerships with Triton Digital and others, digital audio ads are serv ...
- Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic Buying
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
As targeting consumers across all channels become more important, Varick said ...
- PubMatic Integrates With Amazon Publisher Services
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
PubMatic announced an integration with Amazon Publisher Services that will enable Amaz ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewabili ...
- SpotX Tool Aims To Protect Audience Data
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Loc ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?
RTBlog, Tobi Elkin - Friday, June 2, 2017
Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- How Will Fake News Affect Online Ad Budgets?
RTBlog, Tobi Elkin - Thursday, June 1, 2017
A survey by Yahoo's BrightRoll found 31% of digital media decision-makers poll ...
- Havas Programmatic Dashboard Is A Step Toward Transparency
RTBlog, Tobi Elkin - Wednesday, May 24, 2017
Marketers are clamoring for more transparency into the process of buying digit ...
- Avoid Checklist Mentality When Shopping For Creative Tech
Real-Time Daily, Kelsey Meuse - Monday, May 8, 2017
Advertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms a ...
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
Real-Time Daily, Tobi Elkin - Friday, May 5, 2017
In a bid to rein in costs, P&G will end its relationsh ...
- Ad-Tech Product And Partner News: Week Of April 17
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 21, 2017
Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launchi ...
- Programmatic Hasn't Lived Up To Its Promise, Yet
RTBlog, Tobi Elkin - Monday, April 17, 2017
MediaMath CMO Joanna O'Connell says private marketplace (PMP) deals were supposed ...
- Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns
Real-Time Daily, Philip Rosenstein - Wednesday, March 22, 2017
Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with t ...
- NYT Builds Programmatic Direct Sales Team
RTBlog, Tobi Elkin - Tuesday, March 7, 2017
Publishers, like marketers, have created in-house programmatic sales teams and trading desk ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explain ...
- Singtel's Digital Ad Division Amobee Acquires Turn For $310 Mil
Around the Net in Real-Time, Tobi Elkin - Thursday, February 23, 2017
Amobee, a marketing tech platform, has agreed to acquire ad tech compa ...
- Two Native Ad Giants Partner On Native Programmatic Capabilities
Native Insider, Tobi Elkin - Wednesday, February 22, 2017
Native ad platform companies Bidtellect and TripleLift said they're entering a partnersh ...
- Study Reveals Publishers Unprepared For Mobile Growth
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
The findings of a new study analyzing more than 40 global publisher ...
- Drawbridge Adds Programmatic TV Capability
Real-Time Daily, Tobi Elkin - Thursday, February 9, 2017
Digital identity firm Drawbridge announced the addition of programmatic TV capabilities ...