Tag results for "dsp"
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still TrickyThrough partnerships with Triton Digital and others, digital audio ads are serv ...
- Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic BuyingAs targeting consumers across all channels become more important, Varick said ...
- PubMatic Integrates With Amazon Publisher Services PubMatic announced an integration with Amazon Publisher Services that will enable Amaz ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify DealsMarketers can now target audiences based on page-level demographic data, predicted viewabili ...
- SpotX Tool Aims To Protect Audience DataVideo ad-serving platform SpotX on Tuesday introduced a new feature, Audience Loc ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- How Will Fake News Affect Online Ad Budgets?A survey by Yahoo's BrightRoll found 31% of digital media decision-makers poll ...
- Havas Programmatic Dashboard Is A Step Toward TransparencyMarketers are clamoring for more transparency into the process of buying digit ...
- Avoid Checklist Mentality When Shopping For Creative TechAdvertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms a ...
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScienceIn a bid to rein in costs, P&G will end its relationsh ...
- Ad-Tech Product And Partner News: Week Of April 17Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launchi ...
- Programmatic Hasn't Lived Up To Its Promise, YetMediaMath CMO Joanna O'Connell says private marketplace (PMP) deals were supposed ...
- Choozle, Strata Partner To Merge Traditional TV Buying With Digital CampaignsChoozle, a cloud-based self-service programmatic ad platform, announced a partnership with t ...
- NYT Builds Programmatic Direct Sales TeamPublishers, like marketers, have created in-house programmatic sales teams and trading desk ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explain ...
- Singtel's Digital Ad Division Amobee Acquires Turn For $310 MilAmobee, a marketing tech platform, has agreed to acquire ad tech compa ...
- Two Native Ad Giants Partner On Native Programmatic CapabilitiesNative ad platform companies Bidtellect and TripleLift said they're entering a partnersh ...
- Study Reveals Publishers Unprepared For Mobile GrowthThe findings of a new study analyzing more than 40 global publisher ...
- Drawbridge Adds Programmatic TV CapabilityDigital identity firm Drawbridge announced the addition of programmatic TV capabilities ...
- Sharethrough Integrates With Sizmek Mobile-First DSPNative advertising supply-side platform (SSP) Sharethrough launched a programmatic native advertising integrati ...
- 15 Things You Need To Know About Programmatic NativeProgrammatic native is becoming an increasingly important way for advertisers to achie ...
- Adsquare Launches U.S. Operations With New York OfficesAdsquare, a mobile data exchange platform, announced on Thursday the launch ...
- NinthDecimal, Acxiom Team For Location Data NinthDecimal, a marketing platform comprised of location data, announced a data integrati ...
- Kargo Names Adam Chandler Chief Business OfficerKargo, a provider of mobile brand advertising, named Adam Chandler to t ...
- Prediction: DSPs Will Partner To Cut Costs And Increase EfficiencyThe Trade Desk's CEO Jeff Green projects demand-side platforms (DSPs) will ne ...
- An Explainer On AppNexus And Ad TechThe Wall Street Journal's Mike Shields attempts to explain what AppNexus do ...
- MediaMath Launches Audience Segments To Enhance Its DMPAd-tech firm MediaMath launched Adaptive Segments Wednesday -- a product that ai ...
- Sharethrough Names Ad-Tech Vet Alex White VP, Product MarketingNative advertising supply-side platform Sharethrough named Alex White to the newly creat ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media Meredith Corp. announced a partnership with The Trade Desk, Inc. to laun ...
- Trading Desk PlacesIt always tickles me when Wall Street's traders rate Madison Avenue's. Toda ...
