• by Steve McClellan  @mp_mcclellan, December 8, 2020

Ad technology and retargeting platform Criteo has appointed Brendan McCarthy as its new CMO. In his new role, he will lead the marketing and communications teams across Criteo's global markets and will be an integral part of Criteo's “transformation and innovation strategy to a Commerce Media Platform.”

He was previously senior vice president and head of communications and product marketing for Nielsen Global Media.

He’ll report to Criteo CEO Megan Clarken.