Tremor International has rebranded all of its platforms and products under a corporate umbrella name of Nexxen.
The company's properties include demand-side platforms (DSPs) Amobee and Tremor Video, the supply-side platform (SSP) Unruly and the connected TV ad server Spearad. Moving forward, these key business units will operate as the Nexxen DSP, Nexxen SSP and Nexxen Ad Server, respectively. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.
“Nexxen embodies our vision for a robust and flexible horizontal platform that can be tailored specifically to meet our partners’ needs by enabling effective video campaigns across all screens, with a specialization in CTV," stated the company's CEO, Ofer Druker.