- SAP Unveils DSP And DMP Called Exchange Media
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
AdExchanger reports: "SAP entered the digital advertising market this week, creating ...
- Turn Names Veteran Ad-Tech Exec James Fellows SVP of Product
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Independent ad tech firm Turn on Tuesday named James Fellows its seni ...
- Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
One of the most coveted demos on Seeking Alpha's site is financi ...
- Most Ad Tech Buyers Manage DMPs Internally
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 10, 2016
A survey by Technology Business Research of 241 ad tech buyers fou ...
- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For Facebook
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Creative management platform PaperG has rebranded as "Thunder" and launched a n ...
- Marketing Technology Evolves U.S. Media Buyers' Approach
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Research from Forrester and data management platform Krux shows that 1:1 med ...
- Lotame Looks To Local TV For Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Lotame CEO Andy Monfried tells AdExchanger the company has a big advanta ...
- Data Management Platforms Growing More Important In China
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
While programmatic advertising is growing in China, data management platforms (DMPs) a ...
- Precision Marketing: Marketers Must Find Balance Or Fail
MediaDailyNews, Laurie Sullivan - Thursday, April 7, 2016
Marketers waking up to a world of connected consumers find as ma ...
- Are Tag Management Systems And DMPs A Good Match?
Around the Net in Real-Time, Tobi Elkin - Thursday, April 7, 2016
Writing in Marketing Land, L. Erik Bratt vice president of corporate marketi ...
- Beyond 'Transparency': Let's Talk About Accountability
RTBlog, Tobi Elkin - Thursday, March 17, 2016
Most people in the ad-tech universe are talking about transparency in o ...
- DMPs Fall Short Of Marketers' Expectations
Around the Net in Real-Time, Tobi Elkin - Monday, February 29, 2016
Data management platforms (DMPs). which help businesses aggregate marketing intelligence across channel ...
- Confusion Reigns Over DMPs And Who Owns Data
Real-Time Daily, Tobi Elkin - Tuesday, February 23, 2016
Speakers on Monday debated the complexities and sheer challenges posed by DM ...
- Programmatic Faces Hurdles In China
Around the Net in Real-Time, Tobi Elkin - Monday, February 15, 2016
Programmatic transactions face challenges in China, according to an interview with ReachM ...
- Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.co ...
- Lotame Names Doron Wesly SVP And CMO
Real-Time Daily, Tobi Elkin - Wednesday, February 3, 2016
Lotame, a cross-screen data management platform (DMP) on Wednesday announced it nam ...
- Skimlinks Makes Intent Data Available To DMP Lotame
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2016
Skimlinks will make first-party publisher data from its affiliate network available ...
- DSPs, DMPs And Data Providers: Separate Or Together?
Real-Time Daily, David Dowhan - Friday, January 29, 2016
In the move toward data-driven cross-device targeting and marketing, marketers are pushi ...
- Virool Says Its DMP Can Reach 450M Unique Profiles Globally
Real-Time Daily, Tobi Elkin - Wednesday, January 27, 2016
Virool, a programmatic video marketing platform, said on Wednesday that its D ...
- Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fybe ...
- Turn Lays Off 57 Amid Company Restructuring And Shift From SaaS
Real-Time Daily, Tobi Elkin - Thursday, December 3, 2015
Omnichannel DSP Turn has laid off 57 of 400 employees as ...
- As Brands Build Their Own Data Management Platforms, Will Agencies Become Advisors?
London Blog, Sean Hargrave - Tuesday, November 24, 2015
Brands building Data Management Platforms is the big industry trend to wat ...
- The Bandwidth Economy: Part Two
RTBlog, Joe Mandese - Friday, October 23, 2015
If you read Thursday's post, you know one of two things: Eith ...
- He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video
Real-Time Daily, Joe Mandese - Thursday, October 15, 2015
Alex Bogusky, the erstwhile poster child for Madison Avenue creativity, is returni ...
- It's Time For A Commerce Approach To Media
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, September 28, 2015
Commerce media dictates that we create unique content and messaging for a ...
- Krux Opens Offices In France And Germany
Real-Time Daily, Tyler Loechner - Monday, September 14, 2015
Data management platform (DMP) Krux on Monday announced the opening of t ...
- Apsalar, Tapad Team To Track Mobile Audiences Across Devices
Real-Time Daily, Tyler Loechner - Thursday, August 27, 2015
Apsalar, a mobile data management platform and app analytics firm, this we ...
- Hulu To Begin Selling Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, August 25, 2015
Hulu on Tuesday announced it will begin selling some of its premi ...
- Marketers Betting On DMPs For A Programmatic Future
Real-Time Daily, Tyler Loechner - Thursday, July 16, 2015
Over two-thirds (68%) of marketers say that DMPs are the "key ...
- Audience Data 2.0
Programmatic Insider, Brian Nadres - Thursday, June 25, 2015
The advertising industry has been using audience data in digital media f ...