• by Tobi Elkin  @tobielkin, December 3, 2015

Omnichannel DSP Turn has laid off 57 of 400 employees as it refocuses on its strengths and dials down on SaaS services, a company spokesman confirmed on Thursday.

"One of our core strengths is our omnichannel DSP, especially video," said Jonathan Gardner, VP Communications, Turn. "We were ahead of the market on SaaS. Brands and agencies want to work on more of a managed service basis. And we're refocusing on our strength like video, and that's supported by the DMP and analytics as well."

"Our customers want to buy on more of a DSP model vs. a SaaS or software basis," Gardner explained, adding that the SaaS offering will continue to exist, but will not be a major focus.