- Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
Digital ad tech firm Centro has announced that its demand-side platform ...
- Krux Adds Former Kellogg's Exec Suarez-Davis To Team
Around the Net in Real-Time, Tyler Loechner - Thursday, June 18, 2015
Krux, a data management platform (DMP), has hired Jon Suarez-Davis as chi ...
- Salesforce Steps Into Ad Tech Via 5 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, June 17, 2015
Salesforce is using the weight of Big Data to expand into t ...
- Lotame Eyes APAC Marketers, Adds Eyeota Data To Platform
Real-Time Daily, Tyler Loechner - Friday, May 22, 2015
Lotame, a data management platform (DMP), on Friday announced it has partner ...
- Marketers Investing In More Audience Data; Expenditure Up 37% In U.S.
RTBlog, Tyler Loechner - Thursday, May 21, 2015
In the programmatic ad-buying world, audience data has become increasingly important. A ...
- Lotame Taps Popov As APAC Head Of Platform
Real-Time Daily, Tyler Loechner - Monday, May 18, 2015
Lotame, a data management platform (DMP), on Monday announced the appointment ...
- Juice Mobile Adds Krux Audience Segments To Programmatic Direct Platform
Real-Time Daily, Tyler Loechner - Wednesday, May 6, 2015
Juice Mobile, a programmatic direct ad platform for mobile marketers, on Wednesd ...
- Note To Nielsen: Don't Let eXelate Die On The Vine
MAD, Clayton Scott - Tuesday, April 7, 2015
Nielsen paid $200 million for the data exchange-a pretty penny for ...
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, March 26, 2015
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplac ...
- ESPN Planning To Roll Out A DMP
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Zachary Chapman, VP of digital and publisher sales at ESPN, told t ...
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's Nail
RTBlog, Tyler Loechner - Thursday, March 12, 2015
Jim Nail, a principal analyst at Forrester Research, recently issued a no ...
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
Real-Time Daily, Tyler Loechner - Thursday, March 5, 2015
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelat ...
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Real-Time Daily, Tyler Loechner, Joe Mandese - Wednesday, March 4, 2015
In a move that sends a powerful signal about the future ...
- Cxense Tech Lets 3D Interactive Images Run In Browsers
SearchBlog, Laurie Sullivan - Thursday, January 22, 2015
Norway-based Cxense, a data management company, has developed technology that turns a ...
- Ginches Joins Exelate As CMO
Real-Time Daily, Tyler Loechner - Monday, December 1, 2014
Julie Ginches, former CMO of ad tech firm Rubicon Project, has join ...
- AudienceScience Unveils DSP, DMP For Brands
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
AudienceScience, a digital ad tech company that works directly with brands, ...
- AccuWeather Partners With DMP Lotame For Audience Data
Real-Time Daily, Tyler Loechner - Thursday, November 6, 2014
AccuWeather, a digital media company that uses weather forecasting data to targ ...
- Publicis Groupe Acquires Run For Mobile-Focused DMP, DSP Tech
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmat ...
- Managing A Data Management Platform
Real-Time Daily, Tyler Loechner - Thursday, October 23, 2014
With data being labeled the new "currency" of digital media, data manageme ...
- Lotame Upgrades DMP To Support Cross-Device Targeting
Real-Time Daily, Tyler Loechner - Tuesday, October 14, 2014
Lotame, a data management platform (DMP), is upping its cross-device advertising ga ...
- Starcom Mediavest Group Europe Taps DMP Acxiom For Targeting Data
Real-Time Daily, Tyler Loechner - Wednesday, October 8, 2014
Acxiom, a data management platform (DMP), on Wednesday announced it has partner ...
- Dentsu Taps Turn For Data Needs
Real-Time Daily, Tyler Loechner - Tuesday, October 7, 2014
Dentsu, a Tokyo-based advertising and public relations company, on Tuesday announced ...
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Big Data just got much bigger at AOL. At its second annu ...
- Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Targeted Victory, an audience targeting firm focused on Republican political candidates, ...
- Rocket Fuel Finalizes [x+1] Acquisition
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Rocket Fuel on Friday announced the completion of its acquisition of [x+1 ...
- eXelate Taps Danzinger From Bizo, Launches Own B2B Targeting Service
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Data management platform (DMP) eXelate has announced the appointment of Frannie Danzing ...
- 2014 Summer Roundup: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 29, 2014
Summer is crawling to its unofficial close -- Labor Day is Mond ...
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
RTBlog, Tyler Loechner - Thursday, August 7, 2014
This week, Rocket Fuel announced its intention to acquire [x+1] for rough ...
- Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announc ...
- Nexage, Matomy, Others Partner With AppAudience For Mobile Data
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AppAudience, a standalone mobile data management platform (DMP) from Human Demand, ...