- Adform Builds New DMP
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 1, 2014
Adform, a Denmark-based ad tech company, this week released its own da ...
- [x+1] Adds 'KeyChain' To DMP For Offline Data Onboarding
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
[x+1] on Wednesday announced the launch of KeyChain, an extension of i ...
- WPP's Xaxis Builds New DMP, Uses 'Second-Party' Data As Secret Ingredient
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Xaxis, WPP's largest trading desk, on Thursday announced the launch of ...
- Human Demand To Let Others Buy Against Its Mobile Audience Data
Real-Time Daily, Tyler Loechner - Friday, June 6, 2014
Human Demand, a mobile demand-side platform (DSP), is expected to next we ...
- Krux Opens Office In Australia, Taps Gaines From Brandscreen
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Data management platform (DMP) Krux this week announced it has opened i ...
- Human Demand Boosts Mobile Game, Acquires DMP eDealya
Real-Time Daily, Tyler Loechner - Tuesday, May 27, 2014
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it h ...
- Lotame Taps DataXpand's 'Data Marketplace' To Reach Latin American Audiences
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Data management platform (DMP) Lotame this week announced a partnership with DataXpan ...
- Turn Brings Programmatic Buying To TV
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Programmatic continues to stretch its boundaries. The data-driven approach to ad buyi ...
- [x+1] Adds Serpa To Exec Team
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
[x+1] on Thursday announced it has appointed Jack Serpa as VP ...
- CRM Agency Merkle Taps [x+1] For Data Management
Real-Time Daily, Tyler Loechner - Wednesday, April 30, 2014
Merkle, a customer relationship management (CRM) agency, on Wednesday announced it h ...
- MoPub Gives Mobile Exchange Users Access To BlueKai's Data Well
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
In-app ads have risen to the top of a mobile marketer's to- ...
- IgnitionOne Acquires DMP Knotice
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 19, 2014
AdExchanger has reported that IgnitionOne has acquired Knotice, a data management platfo ...
- IgnitionOne Closes Deal On Knotice, Acquires Life Cycle Management Services
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2014
IgnitionOne has acquired privately owned digital tech company Knotice to add da ...
- Denver-Based Startup Raises $1.8 Million, Launches RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced ...
- Lotame Acquires AdMobius For Cross-Device Targeting
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 18, 2014
AdExchanger has reported that Lotame, a data management platform (DMP), has acquir ...
- The Definition Of Insanity -- Or, Manual Practices In The Agency Business
Online Spin, Cory Treffiletti - Wednesday, March 12, 2014
Albert Einstein once said the definition of insanity is "doing the sa ...
- Lotame Raises $15 Million In Series D Round
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Lotame, a data management platform (DMP), on Wednesday announced it has rais ...
- Consolidation In A Data-Driven Age
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 26, 2014
First-party data? Marketers know it's important to integrate first-party data through t ...
- Taming Your Mobile Data
Real-Time Daily, Eric Hastings - Wednesday, January 15, 2014
The strength of a DMP (data management platform) is in its co ...
- Turn Raises $80 Million
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
Turn, a marketing software and analytics platform, on Monday announced it h ...
- The 2014 And 2016 Elections Will See Record Spending And Media Innovation
Mobile Marketing Daily, Dan Hodges - Thursday, January 9, 2014
The 2012 Obama election teams raised the bar in the use ...
- Inventory Discovery Is The Key To 'Programmatic Waste' Management
Programmatic Insider, Joshua Koran - Wednesday, December 18, 2013
The "new" programmatic direct transaction model follows the same pricing mechanism ...
- Turn Integrates With Adobe Target, Maxymiser For DMP Upgrades
Real-Time Daily, Tyler Loechner - Wednesday, December 11, 2013
Turn, a marketing technology platform, on Wednesday announced it has integrated wi ...
- Varick Partners With Semcasting For Location Targeting Tech
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
Varick Media Management is expected to today announce a partnership with Semcastin ...
- Mobile Matures: Aims To Bring Its Behavioral Data Into the Mix
Data and Targeting Insider, Steve Smith - Monday, November 25, 2013
Mobile data represents a next level of behavioral detail for profiling user ...
- Revisiting The Ultimate DMP Debate With AK's Rob Gatto
RTBlog, Tyler Loechner - Monday, November 25, 2013
In the first RTBlog exploring the ultimate DMP debate, I spoke wi ...
- Turn Seeks New Funding, IPO 'Probable' In 2014
Around the Net in Real-Time, Tyler Loechner - Thursday, November 21, 2013
AdExchanger has reported that Turn, a demand-side platform (DSP) and data manageme ...
- BrightTag Closes $27 Million Funding Round Led By Yahoo! Japan
Online Media Daily, Laurie Sullivan - Friday, November 15, 2013
BrightTag has closed a $27 million funding round led by Yahoo! Japa ...
- Lotame Adds Eric Hastings As EVP Of Technology
Real-Time Daily, Tyler Loechner - Monday, November 18, 2013
Data management platform (DMP) Lotame has announced the appointment of Eric Hastin ...
- Lotame Revenue Up 80% Through Q3
Real-Time Daily, Tyler Loechner - Tuesday, November 5, 2013
Data management platform (DMP) Lotame this week announced it has seen i ...