• November 5, 2013

Data management platform (DMP) Lotame this week announced it has seen its revenue grow by 80% since the start of 2013. It has also seen its customer base expand by 113%, and its number of audience impressions has risen 370%.

“It has been a huge year not only for Lotame but for the DMP and ad tech space as a whole,” stated Andy Monfried, founder and CEO of Lotame. He argued that widespread DMP adoption serves as "evidence that publishers and marketers" are realizing the benefits of using Big Data.