Around the Net
Adform Builds New DMP
- AdExchanger, Tuesday, July 1, 2014 2:44 PM
Adform, a Denmark-based ad tech company, this week released its own data management platform (DMP), AdExchanger has reported.
“The DMP space is frenetic with activity, and ad tech providers that don’t have one are either quick to acquire (see: Oracle and BlueKai) or build (see: Xaxis),” writes AdExchanger. “Adform ... took six months to build out its platform -- and it didn’t cost nearly the $25 million that Xaxis’ new Turbine did.”
