Magnite Intros Audience, Data, Identity Solutions Suite

Supply-side platform/SSP Magnite has introduced a suite of omnichannel audience products designed to help display, online video and streaming media owners and their advertisers use their data to best advantage.

The Magnite Access suite includes a data management platform/DMP to help publishers build audiences and understand the size and scale of segments for commercialization; a storefront to enable activation of buyer and seller first-party data on the sell side and facilitate buying and selling of third-party data across Magnite’s platforms; Match, a cloud-based solution that allows sellers and buyers to establish a match between data sets while keeping user identity blind to all parties, including Magnite; and Audience, which offers cross-publisher segments packaged to help buyers efficiently reach high-value audiences at scale. 

The DMP is available now for clients using DV+, Magnite’s platform for display, online video and audio.

Audiences, also for DV+, and Match and Storefront, for Magnite Streaming, are in beta and on track for wider availability before the end of 2023, according to the company.

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