Tag results for "big data"
- IAB Releases DOOH And Mobile Case Studies To Prove Lift And RecallThe case studies illustrate the ways marketers can drive growth, lift, recall ...
- FTC Seeks New Privacy ResearchThe FTC is seeking empirical research on a host of privacy and ...
- Apple's Cook Calls For GDPR-Inspired U.S. Regulations Following Privacy Moves StatesideA growing portion of American customers support stricter data privacy regulations at ...
- NCM To Position As First-Party Data CompanyMuch of NCM's movie-related research will come from consumer in-theater data, as ...
- InMobi Acquires Pinsight To Leverage Data AssetsThe deal is part of a larger effort to work more closely ...
- IPG Completes $2 Billion Acxiom AcquisitionA definitive agreement was announced in July. IPG is funding the purchase ...
- Unlocking AI For Online Search AdvertisingAs AI becomes even smarter and Big Data volumes balloon, brands' engagement ...
- Commerce Department Seeks Comments On 'Risk-Based' Privacy Approach"The time is ripe for this Administration to provide the leadership needed ...
- YouTube Faces New Scrutiny Over Children's PrivacyTwo lawmakers are questioning Google over allegations that YouTube collects personal data ...
- GDPR Facilitates Better Advertiser-Publisher RelationshipsOne consequence of the post-GDPR reality: Brands that have historically relied on ...
- H Code Connects U.S. Advertisers With Metro LATAM Readers Across 4 CountriesMetro LATAM counts more than 50 million unique visitors and 150 million ...
- Nielsen Rallies On News Of New Takeover ScenariosShares of Nielsen stock rallied a bit on Monday on news that ...
- Facebook Enters Financial Services Biz, But Not Without ControversyFacebook is getting involved with financial services, but claims a 'Wall Street ...
- Facebook-Owned Sites Drop Levels Of Digital ConsumptionDragging down aggregated time spent for all content measured, Facebook's core property ...
- Lawmakers Want Answers On Facial Recognition"Data collection and sale of facial imagery -- and its associated concerns ...
- The Facebook Dilemma: It's Not What You Think, Part IIFacebook overall has very strongly protected user privacy -- but it has ...
- Facebook Fined By UK For Cambridge Analytica ScandalThe UK Information Commissioner's Office threatened to hit Facebook with a $664,000 ...
- Data Is Everywhere -- But For Sponsorship, It Isn't EnoughMarketers are in the dark when it comes to comparing sponsorship spending ...
- Consumers: My Data Is My Property, I Should Be Able To Trade It With BrandsOne in four Americans say they believe the data exchange mostly benefits ...
- Real Scarce For Marketers: TimeReal-time marketing can be incredibly effective, but it doesn't come without its ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer DataIn what likely is the biggest consumer data play by any agency ...
- IAB Tech Lab To Strengthen Data's WorthDavid Justus, Lotame vice president and IAB Tech Lab Data Transparency Standards ...
- 'Telegraph' Joins European and US Publications To Investigate Big Data Abuses"The Telegraph" is joining other European and US publications in a combined ...
- FTC To Rethink Approach To Big TechThe Federal Trade Commission plans to hold wide-ranging hearings across the country ...
- Podcast: Brad Simms, Gale Partners CEO, On Driving An Agency With Data, AIA conversation with Brad Simms about the shifting marketing landscape and helping ...
- Consumers Would Sell Their Personal Information To Brands For $153Personal data is so valuable that many consumers stopped using an online ...
- Big-Data Firm, 'Splunk,' Buying VictorOps For $120MBig-data firm Splunk is buying a startup named VictorOps for $120 million. ...
- Conde Nast Uses Data Strategically To Up Advertisers' Engagement With UsersThe company is building capabilities, both organically and through acquisitions, to revolutionize ...
- 77% Of Connected Car Owners Trust Automakers With Their DataOwners of connected cars will share personal data if they receive certain ...
- Facebook Shares Data With Huawei, Device Maker Connected To Chinese GovernmentFacebook shared user data with Chinese mobile device makers, including Huawei, a ...
