Tag results for "big data"
- Facebook Fined By UK For Cambridge Analytica ScandalThe UK Information Commissioner's Office threatened to hit Facebook with a $664,000 ...
- Data Is Everywhere -- But For Sponsorship, It Isn't EnoughMarketers are in the dark when it comes to comparing sponsorship spending ...
- Consumers: My Data Is My Property, I Should Be Able To Trade It With BrandsOne in four Americans say they believe the data exchange mostly benefits ...
- Real Scarce For Marketers: TimeReal-time marketing can be incredibly effective, but it doesn't come without its ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer DataIn what likely is the biggest consumer data play by any agency ...
- IAB Tech Lab To Strengthen Data's WorthDavid Justus, Lotame vice president and IAB Tech Lab Data Transparency Standards ...
- 'Telegraph' Joins European and US Publications To Investigate Big Data Abuses"The Telegraph" is joining other European and US publications in a combined ...
- FTC To Rethink Approach To Big TechThe Federal Trade Commission plans to hold wide-ranging hearings across the country ...
- Podcast: Brad Simms, Gale Partners CEO, On Driving An Agency With Data, AIA conversation with Brad Simms about the shifting marketing landscape and helping ...
- Consumers Would Sell Their Personal Information To Brands For $153Personal data is so valuable that many consumers stopped using an online ...
- Big-Data Firm, 'Splunk,' Buying VictorOps For $120MBig-data firm Splunk is buying a startup named VictorOps for $120 million. ...
- Conde Nast Uses Data Strategically To Up Advertisers' Engagement With UsersThe company is building capabilities, both organically and through acquisitions, to revolutionize ...
- 77% Of Connected Car Owners Trust Automakers With Their DataOwners of connected cars will share personal data if they receive certain ...
- Facebook Shares Data With Huawei, Device Maker Connected To Chinese GovernmentFacebook shared user data with Chinese mobile device makers, including Huawei, a ...
- Amazon Gaining Consumer Trust And MoneyAmazon has gained the confidence of 67% of its customers who say ...
- Podcast: Rapp Global CEO Marco Scognamiglio On The Smarter Use Of Data By BrandsA conversation with Marco Scognamiglio, Global CEO of Rapp, on with how ...
- Facebook Adds Admin Support To Make Platform SaferFacebook is trying to calm critics with new tools to curb bad ...
- Sourcepoint Launches CMP Solution To Help Publishers Navigate GDPR ComplianceThe new rules regulate how companies doing business in Europe can obtain ...
- More TV Data? You Can't Handle The Data!Are TV's numbers really all that bad? Not exactly. But we still ...
- Lotame Sets Precedent, Defines 'Quality' In DataLotame now runs one of the world's largest data exchanges, with 65 ...
- Privacy Expert Dylan Curran Talks About Advertising's Future With Data, SearchPrivacy watchdog Dylan Curran believes that people no longer search the web, ...
- Nielsen To Add Time-Shifted Viewing Metric To Local TVThe company says the metric will first be available via monthly reports, ...
- New Data Collection Tools Spring From Impending GDPRFour trade groups representing major publishers took on Google and its data ...
- Is Data Privacy Self-Regulation Imperative To Preserving Ethical Market Research?Consumers are overwhelmed by the complexity of most data policies and, as ...
- Facebook Rolls Out Updates: Offers Clear History Feature, Adds Video To InstagramAfter more than a month of terrible press for Facebook, this year's ...
- SpotX Adds Nielsen Data For Connected TV AnalyticsVideo advertising platform SpotX will be applying Nielsen data to its connected ...
- Facebook Enacts Great User ControlsTo comply with the new law -- known as the General Data ...
- Amazon Launches Search Services For Small Agencies Through Alexa.comAlexa.com, an Amazon subsidiary focused on analytics and data, began rolling out ...
- Facebook Data Debacle Sparks Calls For New Privacy Laws"It's past time for Congress to enact legislation that will ensure that ...
- Two Sides Of The Media SwordAs agencies gain more expertise in data analysis, in mapping marketing messaging, ...
