Tag results for "big data"
- Facebook Adds Admin Support To Make Platform SaferFacebook is trying to calm critics with new tools to curb bad ...
- Sourcepoint Launches CMP Solution To Help Publishers Navigate GDPR ComplianceThe new rules regulate how companies doing business in Europe can obtain ...
- More TV Data? You Can't Handle The Data!Are TV's numbers really all that bad? Not exactly. But we still ...
- Lotame Sets Precedent, Defines 'Quality' In DataLotame now runs one of the world's largest data exchanges, with 65 ...
- Privacy Expert Dylan Curran Talks About Advertising's Future With Data, SearchPrivacy watchdog Dylan Curran believes that people no longer search the web, ...
- Nielsen To Add Time-Shifted Viewing Metric To Local TVThe company says the metric will first be available via monthly reports, ...
- New Data Collection Tools Spring From Impending GDPRFour trade groups representing major publishers took on Google and its data ...
- Is Data Privacy Self-Regulation Imperative To Preserving Ethical Market Research?Consumers are overwhelmed by the complexity of most data policies and, as ...
- Facebook Rolls Out Updates: Offers Clear History Feature, Adds Video To InstagramAfter more than a month of terrible press for Facebook, this year's ...
- SpotX Adds Nielsen Data For Connected TV AnalyticsVideo advertising platform SpotX will be applying Nielsen data to its connected ...
- Facebook Enacts Great User ControlsTo comply with the new law -- known as the General Data ...
- Amazon Launches Search Services For Small Agencies Through Alexa.comAlexa.com, an Amazon subsidiary focused on analytics and data, began rolling out ...
- Facebook Data Debacle Sparks Calls For New Privacy Laws"It's past time for Congress to enact legislation that will ensure that ...
- Two Sides Of The Media SwordAs agencies gain more expertise in data analysis, in mapping marketing messaging, ...
- Consent Matters: What Facebook Could Learn From Email MarketingCambridge Analytica's use of personal data to target voters on Facebook, and ...
- NBC Incorporates Adobe Cloud Into Programmatic OfferingAdobe will be incorporated into NBCU's Audience Studio. Marketers can plan media ...
- Facebook Redesigns Settings Menu To Help Users Control Data, PrivacyA new Privacy Shortcuts menu has been created. Users can control their ...
- Consumers Crave SVOD PlatformsThe average streaming video subscriber is paying for three on-demand services -- ...
- Facebook Under Scrutiny Over Cambridge Analytica Data HarvestingDemocratic lawmakers want Facebook CEO Mark Zuckerberg to testify about reports that ...
- Conde Nast's Chief Data Officer Wants To Transform Company Into Leading Data-Driven PublisherConde Nast is working to give customers not only the ability to ...
- How GDPR Could Benefit Publishers: Educate With Opt-InAs onerous as GDPR compliance may appear on a surface level, publishers ...
- Future Of Local TV Revenues Hinges on Data, A New Selling FocusVerticals are increasing their ad spend on online/digital assets as they either ...
- Publisher Data Alliance: Utopian Dream Or Possibility?By creating a pool of trusted second-party data that publishers and brands ...
- Harvard Professor Joins Optimizely BoardOptimizely has recruited Harvard Business School professor Stefan Thomke to its Advisory ...
- This Valentine's Day, Learn To Love DataOur technology has advanced rapidly, but our understanding of what it is ...
- Google Adds Cash Reward For Vulnerability Related To Private Data TheftGoogle added a new category in its vulnerability bug rewards program that ...
- Alphonso Partners With IRI For Cross-Platform AttributionThe deal will combine Alphonso's real-time TV audience data with IRI's consumer ...
- Mar Tech Firm 4C Insights Completes Data Integration Deal With InscapeVizio's Inscape has access to some 7.7 million TV sets and devices, ...
- Measuring Media Driving In-Store Foot Traffic In Multichannel CampaignsMarketers are just about there in having the ability to measure, in ...
- GDPR Penalties Could Cripple StartupsA study of 4,000 startups from the United States and Europe reveals ...
