Tag results for "big data"
- Nielsen Sues comScore Over PPM Deal For New TV Servicea 2014 agreement between Nielsen and comScore only gave comScore the ability ...
- Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One PlatformCustomer data platform Lytics launched a new feature on Wednesday that enables ...
- Blueshift Releases Cross-Channel 'Live Personalization' SuiteSan Francisco-based marketing technology company Blueshift announced the general availability of its ...
- New Data Management Platform Amperity Launches Out Of Stealth ModeAmperity is a Customer Data Platform that looks to leverage data science ...
- 73% Of Broadband Consumers Want To Tightly Control Their Personal DataWhile the Internet of Things will produce mountains of data, many consumers ...
- Act-On Software Releases Engagement InsightsAct-On Software unveiled Engagement Insights on Wednesday, a new reporting tool that ...
- Typeform Raises $35M, Integrates With MailChimpTypeform announced it has raised $35 million in Series B funding on ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, OptimizationOptimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join the ...
- 4 Location Data Myths That Hold Back Your Marketing StrategyDigital signals have a place in measuring campaign effectiveness, but foot traffic ...
- Media Data Breaches May Impact Direct-To-Consumer TransactionsTrusting your cable provider can be an increasingly tough thing. Forget about ...
- IBM, Salesforce Release First Joint SolutionsSalesforce and IBM released their first set of joint solutions on Thursday, ...
- Ready, Set, GDPR: What Marketers Need To KnowMarc Shull, SVP of social and disruptive marketing strategies at Yes Lifecycle ...
- MarketCast Buys Social Media Researcher Fizziology To Strengthen Media DataFizziology tracks every major film and TV show to contextualize social media ...
- Will Data Resurrect TV?There is an optimal allocation that advertisers should endeavor to strike with ...
- Navigating The Most Digital Media-Crazed Time of Year: Holiday Shopping Season Every year, consumers get started on their holiday shopping earlier and earlier. ...
- Unified Data Simplifies Post-Event Email Marketing EffortsUnifying event data can lead to far more effective email communication and ...
- Criteo Heading Toward Greater Authority In Performance Metrics Predictive search has been a focus for Criteo for some time. Its ...
- Google Plans Controversial Loyalty Data Project"The Telegraph" reports that privacy campaigners are concerned by apparent plans at ...
- Snap Rolls Out New Measurement ProgramWith the help of Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel MarketingZeta announced on Monday a strategic partnership with AppNexus to merge the ...
- CNN, Turner Sports Sign For Nielsen's OOH ServiceBoth CNN and Turner Sports will get syndicated program-level data on a ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live StreamsUsing GumGum's technology to track sports highlights and sponsorships as they are ...
- Campaign Monitor Unveils Email Analytics Platform, InsightsCampaign Monitor announced the release of Insights on Wednesday, a new analytics ...
- Zeta Global Acquires BoomtrainZeta Global announced the acquisition of Boomtrain for an undisclosed price on ...
- GDPR Woes: Companies Still Not Ready For Regulation, Study ShowsThe majority of companies are still unprepared for the European Union Data ...
- 'Politico' Launches Legislative Tracking Tool, 'National Journal' Renames RoundtableLegislative Compass tracks every bill, amendment and procedural motion on both floors ...
- Bluecore Launches Audience InsightsBluecore on Thursday announced the release of Audience Insights, a new interactive ...
- TV's Next Big Show Is Shaping Up To Be Media-Buying WorkflowAt a time when the TV industry is focused on pushing the ...
- ON24 Integrates Webinar Engagement Data With CRM SystemsON24 is setting out to align sales and marketing, launching a new ...
- Mediaocean To Incorporate comScore Demo Data Into TV SystemsData integration is available starting this week for Mediaocean's Spectra OX and ...
