Tag results for "big data"
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'"I believe in the 'A,' but the 'I' is not intelligence ...
- Ugly Christmas Sweater Uses Data, Instagram To Spread Awareness Of Wildfires In SpainInstagram and embedded tech on the sweater make it possible to s ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs"Advertising is the lifeblood of the American economy," the Association of Nation ...
- Panels And ACR Data? TVision Takes iSpot.tv Investment - Will CTV Respond?The underlying premise continues to be that CTV platforms and streamers won ...
- CMOs Say Amount Of Marketing Data Is OverwhelmingAbout two-thirds of CMOs say the volume of data available to th ...
- TelevisaUnivision Embraces 'Nielsen One' MeasurementThe TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Viral Nation Acquires Influencer Analytics Company MediaKitsThe agency says it will integrate MediaKits' data aggregation with its te ...
- Judge Dismisses Trump Suit Against Clinton, Neustar, Others: Calls It Political, Not Legal"Plaintiff is not attempting to seek redress for any legal harm; instea ...
- Ballooning Data: Brands Have Little Time Left To Master Hyperscale AnalyticsAlmost all brands agree they have 1-3 years to increase the amou ...
- Research: American CMOs Losing The Data ChallengeA GfK study of U.S. CMOs finds a dismal lack of confiden ...
- Direct-To-Consumer Marketers Struggle With Data HurdlesWalled-garden media environments add to the challenges that DTC marketers face wi ...
- Criteo Faces $65M Fine In France For GDPR BreachesEU data protection regulators hit French ad-tech company Criteo with a $ ...
- Microsoft Launches Cloud For SovereigntyThe Microsoft Cloud for Sovereignty is a solution for public-sector customers w ...
- CMOs Prioritize Advertising Metrics Among Data SourcesCMOs have a variety of ways to obtain data that guide the ...
- Consumers Tend To Trust Brands With Clear Data PoliciesThe way companies handle people's data has significant implications for brand val ...
- Magnite Integrates LG Smart-TV ACR DataThe data will be available first on U.S. ad inventory, and expand ...
- FTC Chair Suggests New Limits On Data Collection"I am concerned that present market realities may render the 'notice a ...
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B SelloutTechnically, the most Nielsen can determine is whether a TV set ...
- Reddit, IPG Mediabrands Announce Global Enterprise Partnership AgreementReddit's partnership with IPG Mediabrands gives the agency real-time access to informati ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To DateSEO platforms of the future will require the capabilities of data-science infrastructu ...
- Regulators Seek Comments On Mergers, 'Unique' Traits Of Digital MarketsLooking to crack down on acquisitions that violate antitrust law, the F ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- B2B Marketers Confront Challenges With First-Party DataMost B2B sales and marketing execs said the mass shift to remo ...
- Criteo To Acquire IPONWEB To Increase Media Trading CapabilitiesGlobal tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- Data: What's Next? Insights From Former Facebook Analytics LeadEmad Hasan, Retina AI CEO and former head of data analytics ...
- Report Charges Big Data Rooted In 'Algorithmic Racism'The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations ...
- The Next Gen Of Audience Measurement Will Require Big DataVirtually every part of the ad industry has been impacted by B ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'The FTC may consider restricting "surveillance advertising" by requiring companies to lim ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study FindsA majority of consumers oppose the use of Big Data to determi ...
- Samba TV Starts SambaID Identifier To Measure CampaignsThe SambaID identifier provides "deduplication" that marketers need in a cross-device media-platfo ...
