Tag results for "big data"
- IAB Tech Lab Opens Public Comment For Ad Creative ID FrameworkThe tool aims to help ensure that video and TV ads a ...
- Most Consumers Are Satisfied With Collection Of Financial DataConsumers feel basic data is most appropriate for financial institutions to collec ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- CIMM Report Reveals An Elephant In The Panel Measurement RoomThanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety PartnershipsBuilding a future with first-party data with guardrails means advertisers must fi ...
- Grey Ups Rolfs To Global Chief Data OfficerGrey strengthens global data strategy practice with new promotion. ...
- Nielsen Adding 'Big Data' To Local Market Ratings In JanuaryNielsen's local TV ratings will add "big data" from set-top boxes a ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- IPG Puts Kinesso's Martin In Charge Of AcxiomInterpublic said the move "fully aligns the teams responsible for engineering behin ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning ToolsGoogle has created new tools based on AI to support full-funnel a ...
- Metrics And Measurement: Data Behind CTV Integration With Digital MediaSkai is working to build its streaming and CTV services. It h ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs MoreNielsen is currently making measurement changes to revamp its system, which h ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral TargetingBipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- Google Faces New Battles Over 'Incognito' Tracking"Notwithstanding consumers' best efforts, to keep their activities on the internet privat ...
- Hearst Partners With SoundCommerce On Data CapabilityHearst will be able to measure its ecommerce marketing activities. ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In ViewingNielsen's Big Data + panel service will provide a combination of i ...
- Meta 'Pay Or Consent' Model In EU Being Investigated For ViolationsThe European Union, which is testing a new digital law, recently announc ...
- Nielsen Congratulates ComscoreThe move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- MRC Accredits Comscore For Both National And Local TV RatingsThe move makes Comscore the only accredited local service and the fir ...
- Automakers Share Driving Data With Insurance CompaniesGeneral Motors, Kia, Subaru and Mitsubishi all contribute to the LexisNexis "Telemati ...
- Fading Data Signals Push Marketers To Question Their AccuracyMore than half of data decision-makers said they're less confident about t ...
- X's Streaming App Will Link Its Search, Social Data To TV Viewing HabitsThe service would enable Elon Musk to integrate ad options for bran ...
- TikTok Users Recruited To Influence U.S. Bill That Could Ban AppTikTok sent an alert for the platform's users, urging them to ca ...
- Advertiser Demand To Drive Growth In Data SpendingSpending is set to grow 25% from this year to $33.8 billi ...
- Media Agency Of The Year: KinessoOn the surface, we named Kinesso agency of the year based ...
- Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?There's an ironic paradox in new research released today that speaks volum ...
- Engelgau Steps Down As CEO Of IPG's AcxiomFive years after acquiring Big Data giant Acxiom for $2.3 billion, Interpubl ...
- Data Drama Musicals Hit High Note With Generative AIThe name NinjaCat may sound like a fictitious character, but the awarene ...
- Senate Urged To Tackle AI Privacy Threats By Curbing Data Collection"Right now the largest tech companies have a monopoly not only ...
- Nielsen, GWI Unveil Fused Data Product Representing 250M AmericansPublicis Media helped develop the new service and is working on integrati ...
