- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- New FTC Chair Cancels Comments On 'Surveillance Pricing'
PolicyBlog, Wendy Davis - Thursday, January 23, 2025
The FTC is no longer asking consumers and businesses to comment ...
- General Motors Hit With 5-Year Data Ban
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 21, 2025
After secretly selling driver intel, the auto giant is prohibited from disclosi ...
- Lina Khan To Depart FTC
MediaDailyNews, Wendy Davis - Tuesday, January 21, 2025
Federal Trade Commissioner Lina Khan, who spearheaded crackdowns on data brokers, sa ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- Gen AI's Marketing Power Relies On Quality Data
Research Intelligencer, Rob Williams - Friday, January 3, 2025
A significant number of marketing leaders worldwide said they confront barriers towa ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Most Consumers Are Satisfied With Collection Of Financial Data
Research Intelligencer, Rob Williams - Wednesday, December 4, 2024
Consumers feel basic data is most appropriate for financial institutions to collec ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, August 29, 2024
Building a future with first-party data with guardrails means advertisers must fi ...
- Grey Ups Rolfs To Global Chief Data Officer
MAD, Fern Siegel - Tuesday, August 20, 2024
Grey strengthens global data strategy practice with new promotion. ...
- Nielsen Adding 'Big Data' To Local Market Ratings In January
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
Nielsen's local TV ratings will add "big data" from set-top boxes a ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- IPG Puts Kinesso's Martin In Charge Of Acxiom
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
Interpublic said the move "fully aligns the teams responsible for engineering behin ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning Tools
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Google has created new tools based on AI to support full-funnel a ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral Targeting
MediaDailyNews, Wendy Davis - Wednesday, April 17, 2024
Bipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- Google Faces New Battles Over 'Incognito' Tracking
MediaDailyNews, Wendy Davis - Monday, April 15, 2024
"Notwithstanding consumers' best efforts, to keep their activities on the internet privat ...
- Hearst Partners With SoundCommerce On Data Capability
Publishers Daily, Ray Schultz - Wednesday, April 3, 2024
Hearst will be able to measure its ecommerce marketing activities. ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Meta 'Pay Or Consent' Model In EU Being Investigated For Violations
MediaDailyNews, Laurie Sullivan - Monday, March 25, 2024
The European Union, which is testing a new digital law, recently announc ...
- Nielsen Congratulates Comscore
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- Automakers Share Driving Data With Insurance Companies
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 18, 2024
General Motors, Kia, Subaru and Mitsubishi all contribute to the LexisNexis "Telemati ...
- Fading Data Signals Push Marketers To Question Their Accuracy
Research Intelligencer, Rob Williams - Tuesday, March 19, 2024
More than half of data decision-makers said they're less confident about t ...
- X's Streaming App Will Link Its Search, Social Data To TV Viewing Habits
MediaDailyNews, Laurie Sullivan - Sunday, March 10, 2024
The service would enable Elon Musk to integrate ad options for bran ...
- TikTok Users Recruited To Influence U.S. Bill That Could Ban App
Performance Marketing Insider, Laurie Sullivan - Friday, March 8, 2024
TikTok sent an alert for the platform's users, urging them to ca ...
- Advertiser Demand To Drive Growth In Data Spending
Research Intelligencer, Rob Williams - Monday, March 4, 2024
Spending is set to grow 25% from this year to $33.8 billi ...