- New Bill Would Outlaw Most Forms Of Behavioral Targeting
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- B2B Marketers Confront Challenges With First-Party Data
Research Intelligencer, - Friday, December 10, 2021
Most B2B sales and marketing execs said the mass shift to remo ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- Data: What's Next? Insights From Former Facebook Analytics Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, December 6, 2021
Emad Hasan, Retina AI CEO and former head of data analytics ...
- Report Charges Big Data Rooted In 'Algorithmic Racism'
MediaDailyNews, Colin Kirkland - Tuesday, November 9, 2021
The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'
Digital News Daily, Wendy Davis - Monday, October 4, 2021
The FTC may consider restricting "surveillance advertising" by requiring companies to lim ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
A majority of consumers oppose the use of Big Data to determi ...
- Samba TV Starts SambaID Identifier To Measure Campaigns
Television News Daily, Wayne Friedman - Wednesday, August 11, 2021
The SambaID identifier provides "deduplication" that marketers need in a cross-device media-platfo ...
- Visible Leans On Its Site, Not Media, To Convert
Brand Insider, Steve Smith - Friday, July 30, 2021
As brands contemplate a post-cookie future, many rely on their own si ...
- FTC's Slaughter Suggests Agency Will Scrutinize Behavioral Advertising
Digital News Daily, Wendy Davis - Tuesday, July 27, 2021
"Can we move away from the outdated notice-and-consent model to govern questio ...
- NetWise Claims Tool Helps B2B Publishers Target Audiences
Publishers Daily, Ray Schultz - Monday, June 7, 2021
The NetWise Audience Platform does not require an engineering team to us ...
- Wyden Bill Would Ban Exporting Americans' Personal Data To Some Countries
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
"Shady data brokers shouldn't get rich selling Americans' private data to forei ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- Finding The Right Email Target Audience
Around the Net in Email, Ray Schultz - Monday, March 1, 2021
Brands have to define their target audience before they can launch ...
- 'Forbes' Launches First-Party Data Platform
Publishers Daily, Ray Schultz - Wednesday, February 17, 2021
Publisher joins Meredith, which last year launched its Data Studio. ...
- People Using TV Data Declined In Q4 After High Pandemic Viewing
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
"Linear TV ratings continue the shift to older and older viewers, wi ...
- Presidency Lost: No Cambridge Analytica
Marketing Politics Weekly, Ed DeNicola - Wednesday, January 20, 2021
What would have happened if Cambridge Analytica had not folded in 20 ...
- Email Underpins Publisher Efforts To Collect First-Party Data
Publishing Insider, - Tuesday, January 19, 2021
First-party data has become more valuable for publishers and advertisers as consume ...
- MDC's CES Tour Pitches SwaS: 'Screen With A Service'
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
Guided agency tours of CES are not uncommon, but this year's virtu ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
With the threat of Amazon Web Services pulling the plug Sunday ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company Alphonso
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
LG Electronics has bought a more than 50% controlling stake in ...
- It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
MediaDailyNews, Joe Mandese - Thursday, November 19, 2020
EASTON, CT -- In one of the most mind-expanding sessions of i-com ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said da ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining da ...
- Big Dada: U.K. Probe Concludes Cambridge Analytica Broke No Laws, Just Society
RTBlog, Joe Mandese - Monday, October 12, 2020
"Some observers may have treated this as indicating that the whole affa ...
- Watchdogs Blast GOP Privacy Proposal
Digital News Daily, Wendy Davis - Tuesday, September 22, 2020
"The bill lacks adequate corporate obligations to prevent the invasive tracking ...
- Oracle Data Cloud To Launch Ad Measurement Tool For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Oracle will launch Moat Outcomes Wednesday, providing a way to get busine ...
- Firms Unite To Assist Japanese B2B Firms With Marketing In U.S.
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
Transcosmos America and Zenrin are partnering to offer D!G!Sales, a new B ...
- How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology
Search & Performance Marketing Daily, Justin DeBrabant - Tuesday, August 11, 2020
The acceleration of ecommerce under COVID has made CX a mandatory co ...