Tag results for "big data"
- Automakers Share Driving Data With Insurance CompaniesGeneral Motors, Kia, Subaru and Mitsubishi all contribute to the LexisNexis "Telemati ...
- Fading Data Signals Push Marketers To Question Their AccuracyMore than half of data decision-makers said they're less confident about t ...
- X's Streaming App Will Link Its Search, Social Data To TV Viewing HabitsThe service would enable Elon Musk to integrate ad options for bran ...
- TikTok Users Recruited To Influence U.S. Bill That Could Ban AppTikTok sent an alert for the platform's users, urging them to ca ...
- Advertiser Demand To Drive Growth In Data SpendingSpending is set to grow 25% from this year to $33.8 billi ...
- Media Agency Of The Year: KinessoOn the surface, we named Kinesso agency of the year based ...
- Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?There's an ironic paradox in new research released today that speaks volum ...
- Engelgau Steps Down As CEO Of IPG's AcxiomFive years after acquiring Big Data giant Acxiom for $2.3 billion, Interpubl ...
- Data Drama Musicals Hit High Note With Generative AIThe name NinjaCat may sound like a fictitious character, but the awarene ...
- Senate Urged To Tackle AI Privacy Threats By Curbing Data Collection"Right now the largest tech companies have a monopoly not only ...
- Nielsen, GWI Unveil Fused Data Product Representing 250M AmericansPublicis Media helped develop the new service and is working on integrati ...
- Younger Consumers Are Most Likely To Protect PrivacyForty-two percent of people ages 18 to 34 have switched companies ...
- Brockhaug Joins Dynata As Chief Commercial OfficerBrad Brockhaug will lead the the company's global commercial strategy, with ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom AudiencesThe partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For NowThe statement doesn't break any new news, but is the MRC's offici ...
- 605 Reasons There Will Be Fewer, Not More Alt CurrenciesEven as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency"For now, Nielsen's panel-only national TV service will remain the currency ...
- Because A Zero Is Hard To SellBased on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337 ...
- Meta May Allow Ad-Free Versions Of Facebook, Instagram In EuropeTo help relieve regulatory scrutiny over ad-tracking data privacy concerns, Meta m ...
- Ad Industry Urges California Lawmakers To Reject New Data Broker BillThe major ad organizations are urging California lawmakers to reject a bi ...
- Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'On Tuesday the companies will announce findings in a study on attenti ...
- Nielsen Expands Big Data Data Deal With ComcastThe deal is important for two reasons. It's a vote of confiden ...
- Salesforce Tagged As AI Company, Expands Data Partnership With GoogleExecs at a press briefing held earlier this week declared Salesforce ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues RemainDonna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsIntent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Nielsen Deploys 'Nielsen One' Content AlphaThe new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- Media Measurement Has A Big Problem: The Deprecation Of Big DataA funny thing happened on the ad industry's way to a B ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik RaoIn a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- Comscore Sides With Nielsen, Supports MRC AccreditationThe Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
