• by Ray Schultz , April 3, 2024

Hearst is adding big data to its playbook through a partnership with SoundCommerce.

The arrangement allows Hearst to measure its ecommmerce marketing operations with analytical and behavioral data models.

The goal is to “drive faster adoption of the modern data stack and enable better insights and action on the company’s most critical ecommerce data,” says Eric Best, SoundCommerce founder and CEO. 

Hearst reaches 165 million unique users per month with Cosmopolitan, delish, Country Living, Elle, Elle Décor and Country Living, and other titles.

SoundCommerce says it provides these data benefits:

• Profit and loss profiles for every order and shopper 
• Visibility into order details, including order fulfillment and cancellations and returns across the product assortment
• Repeat purchase history  
• The ability to track and model customer loyalty 

The SoundCommerce connects on-premise and SaaS applications with cloud data warehouses like Google (GCP) BigQuery.

The partnership has to-date “reduced our time-to-market for robust and in-depth retail analytics, while simultaneously enabling our internal data teams to focus on integrating our proprietary data to provide a more complete picture of our audience’s interests and commerce needs,” says Robert Gash, chief technology officer of ecommerce at Hearst.