Grey has promoted Beth Rolfs
to global chief data officer.
She reports to Laura Maness, global CEO. Rolfs will also work closely with Jonathan Lee, global chief strategy officer.
Rolfs
is expected to integrate standard practices around new technologies, such as applied AI, to aid clients and personalize marketing strategies.
Maness said: “At Grey,
we’re leveraging a methodology that provides community and collaboration across brand, engagement and data strategy disciplines. With Beth’s promotion, we are scaling the
agency’s ambition to create Famously Effective ideas everywhere, all the time.”
Previously, Rolfs was chief data officer of Grey New York. In that role, she worked
on various accounts, such as Discover, Coca-Cola Co., P&G and Volvo.
“Data is the fuel behind insights, not simply a proof point or
a marker of success. It is the foundation of every strategy,” she said.
Grey’s client list also includes Haleon, Kellanova, Applebee’s, Modelo and Tumi.
Grey is part of
AKQA, which is backed by WPP.
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