Clayton McLaughlin, SVP, Ecselis Managing Director US, part of Havas Media, recalls asking voice assistant, Alexa, "How do you burn sage?" Alexa had no idea. But, eventually, she did.
Find out how Evan Barocas, Senior Online Advertising Specialist at Nordstrom, knew he had gotten his design team hooked on data!
Branding can mean different things. For some clients, it can be a billboard in Times Square. For others, it can mean stealing customers from the competition. That's mean.
Imagine a brand willing to lose existing customers! Here's one. See why.
First party data is the new gold for marketers. But collecting, governing, mining and activating that trove is a multipart challenge.
Bringing its digital buying in-house, says Paul Gelb, head of programmatic and social at Bayer, "we wound up finding a core group of folks with the right experience ... our island of misfits."