Targeting The Post-Channel Customer At Nordstrom

"Getting our design team to think in a personalized way was a huge challenge for us," Evan Barocas, Senior Online Advertising Specialist at Nordstrom, tells MediaPost's Steve Smith. "Building on the media side to get feedback to see how different elements of the ads got a creativity lift. It is harder to build engaging dynamic ads than to build a banner ad. We took them along to show best practices and designed for testing. How do we personalize the design to be more relevant."

"So, you can get creative hooked on data?" Smith asked.

"I knew I had them when they kept asking for the week's report."

Find the rest of this session and more at our Data & Programmatic Insider Summit's Agenda page.

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