Solving For First-Party Data: Don't Start With The Titanic

How are brands solving for siloed customer data points, normalizing that data, and using it to drive advertising campaigns in particular? Listen as Evan Hanlon, President, [m]PLATFORM US, Dillon Lockett, VP, Head of Display, iProspect US, and Libby Snead, Director of Marketing, Avvo, share lessons learned, missteps and fair warnings for fellow marketers.

Find the rest of this session and more at our Data & Programmatic Insider Summit Agenda page.

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