The SVP of Digital Strategy & Innovative Solutions at Universal McCann said whenever he orders on its app, he gets a message that it will be ready in 10 minutes. "And it's not," he said, going on to talk about geo-targeting and location-based marketing for QSRs.
Who'd-a thunk anyone would pay $8 to get a pretzel delivered? Joshua Krauss, director of digital marketing, Auntie Anne's Pretzels, is amazed and happy. "Off-premise in total is a huge focus of growth." Listen to more from his interview!
CMO Nabeel Alamgir says the brand does so by offering online ordering and Facebook ordering and through ad-roll retargeting across Facebook, Instagram and Spotify. Hear about the six emerging roles in QSR.
Diego Suarez, Lead, US Media, Advertising and Communications, Burger King, showed a great video as a way of explaining how the brand is always trying to get "share of mouth." Don't miss it.
Chipotle finally has a loyalty program. "It's almost a startup mentality," said Lori Cassorla, VP, Associate Media Director, Mediahub, about her client. "We're bringing ourselves back into the conversation."
Keith Lusby, vice president of media at Dunkin' Brands, tells Marketing:QSR attendees that he likes simplicity. He has three tips on ways to keep your brand promise: 1. Speak their language. 2. Go places they like to go. 3. Be useful. So simple!
Meghan Taylor, vice president, brand & creative, says, "It's nice to feel like something is tailored to you, it filters out the noise. It gives the brand a metric for engaging with what may or may not be relevant to the consumer."
Organic Valley was finally hitting a point of breakthrough in awareness. It was time, said Tripp Hughes, Sr. Director of Consumer Strategy, to "get the brand out there, to establish the brand."
Reid Greenberg isn't a fan of omnichannel but, as he admits, "the new front door to my store is now my front pocket. It's the force of commerce, the e-force of commerce. It's everywhere."
Hershey has an audience strategy that is data- and customer-first. As Ashlee Carlisle, Media Audience Strategy & Activation, The Hershey Company, put it, "We make a product -- candy, gum and mints -- that has potential to go into 98% of U.S. homes."