by Nina Lentini on May 23, 3:20 PM
Keith Lusby, vice president of media at Dunkin' Brands, tells Marketing:QSR attendees that he likes simplicity. He has three tips on ways to keep your brand promise: 1. Speak their language. 2. Go places they like to go. 3. Be useful. So simple!
by Staff Writers on May 23, 3:20 PM
Chipotle finally has a loyalty program. "It's almost a startup mentality," said Lori Cassorla, VP, Associate Media Director, Mediahub, about her client. "We're bringing ourselves back into the conversation."
by Staff Writers on May 23, 3:20 PM
Diego Suarez, Lead, US Media, Advertising and Communications, Burger King, showed a great video as a way of explaining how the brand is always trying to get "share of mouth." Don't miss it.
by Staff Writers on May 23, 3:20 PM
CMO Nabeel Alamgir says the brand does so by offering online ordering and Facebook ordering and through ad-roll retargeting across Facebook, Instagram and Spotify. Hear about the six emerging roles in QSR.
by Staff Writers on May 23, 3:20 PM
Who'd-a thunk anyone would pay $8 to get a pretzel delivered? Joshua Krauss, director of digital marketing, Auntie Anne's Pretzels, is amazed and happy. "Off-premise in total is a huge focus of growth." Listen to more from his interview!
by Staff Writers on May 23, 3:20 PM
The SVP of Digital Strategy & Innovative Solutions at Universal McCann said whenever he orders on its app, he gets a message that it will be ready in 10 minutes. "And it's not," he said, going on to talk about geo-targeting and location-based marketing for QSRs.
by Nina Lentini on May 22, 4:50 PM
Listen as Jeff Cole, Modern Media Director for Jack Daniel's family of brands, shows how futuristic features can break through the noise while still remaining true to a brand's story and history.
by Staff Writers on May 22, 4:50 PM
Bevon Dormer, Amazon Media Strategy & Activation, The Hershey Company, shares how the brand organizes efforts differently for this platform and what KPIs it is looking for in such a complex system.
by Staff Writers on May 22, 4:50 PM
Establishing a successful influencer program requires deconstructing the very idea of an "influencer." See what Randi Jachino, VP of Marketing, Weleda North America, had to offer by way of advice.
by Staff Writers on May 22, 4:50 PM
Andrew Reichgut, Executive Vice President and CMO, Veggies Made Great, addresses authenticity and how traditional targeting and measurement of media is adjusting to these still unorthodox channels.