The 2016 Presidential Campaign may have given rise to a new form of advertising, Gerrit Lansing, Chief Digital Officer of the Republican National Committee told the audience during his keynote address at the Marketing Politics event in Washington, D.C. last month: direct persuasion ads. This is when you marry a direct response ad selling a hat or another campaign-branded item with creative footage normally used for persuasion ads.
Gen Z is going to be entirely different from the Millennial generation, Caitlin Donahue, VP, Public Affairs said during the "You Gotta See This: Is Social Media a Channel or a Bubble" discussion at the Marketing Politics event in Washington, D.C. last month. Gen Z champions authenticity far more than older groups, Donahue said, which means marketers need to reevaluate how they communicate with them, especially online.
Did the 2016 Clinton Campaign squander the power of the Internet? To a certain , yes, said Jenn Kauffman, SVP, Revolution Messaging during the Marketing Politics event in Washington, D.C. last month. Clinton's problem wasn't so much the campaign's digital strategy-although there were definitely missed opportunities-; rather, the main problem was its messaging lacked authenticity, Kauffman said.
During his keynote address at the Marketing Politics event in Washington, D.C. last month, Gerrit Lansing, the Republican National Committee's Chief Digital Officer, revealed how the RNC spent its budget on digital media while specifically zeroing in on its massive Facebook advertising strategy, which included multiple buyers competing with each other to create more and more ads so they could get a greater share of the RNC's budget.
The way President Donald Trump won Wisconsin during the 2016 Presidential race is very different to the way Republican Senator Ronald Johnson won the state last fall, revealing that so-called "ticket-splitting" was a major factor in several swing states, Matt Oczkowski, Head of Product, Cambridge Analytica told the Marketing Politics audience during "The Great Data Dysfunction of 2016" panel in Washington, D.C., last month.
Did data fail pollsters during the 2016 Presidential race? No, Chris Wilson, Director of Research, Analytics and Digital Strategy, 2016 Ted Cruz Presidential Campaign and CEO of WPA Research, said during the recent Marketing Politics event in Washington, D.C., traditional research-that is, research collected through voter sampling and other traditional means-is what failed pollsters; data and analytics are the future.