• by Ross Fadner , February 9, 2017

Gen Z is going to be entirely different from the Millennial generation, Caitlin Donahue, VP, Public Affairs said during the “You Gotta See This: Is Social Media a Channel or a Bubble” discussion at the Marketing Politics event in Washington, D.C. last month. Gen Z champions authenticity far more than older groups, Donahue said, which means marketers need to reevaluate how they communicate with them, especially online. 

Find the rest of this session, and more, at our Marketing: Politics Agenda page.