Data Didn't Fail Pollsters in 2016, Research Did

Did data fail pollsters during the 2016 Presidential race? No, Chris Wilson, Director of Research, Analytics and Digital Strategy, 2016 Ted Cruz Presidential Campaign and CEO of WPA Research, said during the recent Marketing Politics event in Washington, D.C., traditional research—that is, research collected through voter sampling and other traditional means—is what failed pollsters; data and analytics are the future.  

Find the rest of this session, and more, at our Marketing: Politics Agenda page.

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