The RNC's Facebook Playbook

During his keynote address at the Marketing Politics event in Washington, D.C. last month, Gerrit Lansing, the Republican National Committee’s Chief Digital Officer, revealed how the RNC spent its budget on digital media while specifically zeroing in on its massive Facebook advertising strategy, which included multiple buyers competing with each other to create more and more ads so they could get a greater share of the RNC’s budget. 

Find the rest of this session, and more, at our Marketing: Politics Agenda page.

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