• by Philip Rosenstein , October 19, 2016

Drawbridge announced on Wednesday that TapFwd will begin to use its Connected Consumer Graph to better leverage the relationship between on and offline data points associated with a particular mobile device.

TapFwd will integrate Drawbridge’s Consumer Graph into its Cerebro mobile data marketplace.

The relationship “enables partners to more easily tailor a graph for different applications—in this case, audience extension across devices," adding "a layer of transparency and control to [the] entire process,” stated Rahul Bafna, VP of product management and partnerships at Drawbridge.