• by Philip Rosenstein , October 6, 2016

Mobile data platform TapFwd announced on Wednesday the release of its mobile data marketplace in conjunction with a $3 million seed round led by Partech Ventures.

The data marketplace allows marketers to build audience segments from a variety of categories. The segments are exportable to various ad networks and applicable to in-house or internal marketing use. Four of the top 10 mobile ad networks work with TapFwd’s data marketplace to run targeted campaigns for mobile-first companies.

"TapFwd's mobile data marketplace brings data-driven decision making to mobile marketing, making it clear that mobile is no longer a black box,” stated Alex Wasserman, co-founder and CEO of TapFwd.