• by Ross Fadner , October 3, 2016

Do publishers consciously resist the transition to mobile because of diminished yields? MediaPost Senior Reporter Gavin O’Malley asked Rachel Pasqua, Practice Lead, Connected Life, MEC Global this question during the OMMA Video panel “Mobile Video’s Spending Lag” last week. Not necessarily, Pasqua responded, noting there could be a number of reasons for slow mobile adoption on the sell-side. 

Find the rest of this session, and more, at our OMMA Video Agenda page.