- Fyber Appoints Rujul Patel SVP Of Global Developer Relations
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
Fyber, a mobile advertising technology company, has appointed ad-tech veteran Rujul Pat ...
- Initiative's Bosetti On Today's Television Trade-Offs
Audience Buying Insider, Karlene Lukovitz - Friday, September 2, 2016
Television has never before presented such a mixed bag of complex n ...
- Facebook Pushes Advertisers to Speed Up Their Mobile Sites
Around the Net in Real-Time, Tobi Elkin - Thursday, September 1, 2016
Facebook wants advertisers to speed up their mobile Web sites and pla ...
- In Programmatic Display Market, 50% Of Ads Viewed On Mobile
RTBlog, Tobi Elkin - Thursday, September 1, 2016
The U.S. is the largest market for programmatic display advertising, with mo ...
- Google, Facebook And Amazon Battle Over Back To School
Programmatic Insider, John Motavalli - Wednesday, August 31, 2016
Since Google commands so much clout at the search level, they wi ...
- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creati ...
- Fraud is Pervasive, it's Not Just Programmatic
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
If you think fraud only affects programmatic advertising, you're missing out ...
- App Fraud is its Own Ecosystem
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
In the mobile app world, you can run into install fraud ...
- Summit Reveals Varied Approaches, Need To Improve Ad Experiences
RTBlog, Tobi Elkin - Thursday, August 25, 2016
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
- Google Adds Programmatic Support To DFP API
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 24, 2016
Google added support for programmatic guaranteed deals to the DoubleClick for Publishe ...
- Div Turakhia Talks About Programmatic's Rise In Asia
Digital News Daily, John Motavalli - Wednesday, August 24, 2016
This week, Chinese investors spearheaded by Miteno bought ad tech startup Media.n ...
- Making The Most Of Mobile Direct Response
Show Daily, Gavin O'Malley - Tuesday, August 23, 2016
Among all verticals, technology and gadget brands have invested the most heavi ...
- How Ancestry.com Took On Banner-Blindness
Show Daily, Gavin O'Malley - Monday, August 22, 2016
How did Ancestry.com solve its banner-blindness issue? Humbly, the lineage specialists ask ...
- Peer39 Integrates With Bucksense' Programmatic To Enhance Media Buying
Mobile Marketing Daily, Ben Frederick - Wednesday, August 17, 2016
Bucksense, a New York City-based programmatic platform and subsidiary of the Acotel-grou ...
- AudienceScience Opens Shanghai Office
Real-Time Daily, Tobi Elkin - Thursday, August 18, 2016
Advertising automation platform AudienceScience announced that it has opened an office ...
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
Real-Time Daily, Philip Rosenstein - Wednesday, August 17, 2016
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric soluti ...
- Programmatic Nuances In Europe and APAC
RTBlog, Tobi Elkin - Friday, August 12, 2016
Programmatic is evolving differently in Western Europe and Asia. Mobile platforms a ...
- MobFox Partners With Pixalate For More Transparent Programmatic Ads
Mobile Marketing Daily, Ben Frederick - Wednesday, August 10, 2016
Matomy, a worldwide media company, announced today that its mobile ad platfo ...
- Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive Rise
Real-Time Daily, Philip Rosenstein - Tuesday, August 9, 2016
Programmatic firm Simpli.fi, announced Tuesday that it delivered over 50% of i ...
- Rubicon Project's Stock Tanked After It Says It Was Late To Header BIdding
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Rubicon Project saw its stock drop more than 30% in trading ...
- Rubicon Project Gets Downgraded By Raymond James
Real-Time Daily, Tobi Elkin - Wednesday, August 3, 2016
Shares of Rubicon Project were downgraded from "Outperform" to "Market Perform," ...
- Is Mobile Programmatic Poised To Take Off In APAC?
RTBlog, Tobi Elkin - Friday, July 29, 2016
Twitter's MoPub indicates that while mobile programmatic advertising has been relatively sl ...
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
RTBlog, Tobi Elkin - Thursday, July 28, 2016
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Netwo ...
- Smaato Launches New Demand Platform To Reduce Mobile Ad Waste
Mobile Marketing Daily, Ben Frederick - Tuesday, July 26, 2016
Partners can utilize targeting and QPS (query per second) throttling tools th ...
- Spotify Targets Your Bathing Habits
Programmatic Insider, John Motavalli - Wednesday, July 27, 2016
Spotify last week announced a partnership with AppNexus, Rubicon Project and T ...
- Matomy Launches Mobile Performance Agency To Address Cross-Channel Optimization
Real-Time Daily, Tobi Elkin - Wednesday, July 27, 2016
Global media company Matomy Media Group on Wednesday announced the launch ...
- 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
The Wall Street Journal asks: Does the addition of Yahoo really he ...
- Verizon Looking To Rev Up AOL's Mobile, Programmatic Ads Through Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 25, 2016
Verizon bought Yahoo's core assets for billions, but analysts and industry inside ...
- Verizon To Acquire Yahoo Core Assets For $4.8 Billion
MediaDailyNews, Laurie Sullivan - Sunday, July 24, 2016
Verizon Communications will announce Monday its intent to acquire Yahoo's core asse ...
- Google Releases Numbers On Programmatic Direct Deals: Mobile Skyrockets
Real-Time Daily, Laurie Sullivan - Thursday, July 21, 2016
The number of Programmatic Direct deals on DoubleClick AdExchange tripled in 201 ...