Forgot your password?
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
If you're already a paid subscriber, please sign-in.
Google added support for programmatic guaranteed deals to the DoubleClick for Publishers API, allowing advertisers to define the inventory, negotiate with buyers, and traffic all content to DFP
using the same method as in the past.
Read the whole story at Google »