After refusing to censor its services, Google pulled many of its services and apps from China in 2010 and has not been back. A Google spokesperson told Reuters there have been no changes to Google Maps in China after Japan's Nikkei media agency reported that Google was preparing to relaunch Google Maps. "Google, however, stated that the Google Maps browser has been available in China for many years while there is no Maps application offered in the country," Reuters reported.
Google has put together a checklist of best practices for marketers wanting to create experiments that produce results. Advice points to focusing tests on one variable at a time, designing tests to reach statistical significance, and avoid changing campaigns while experiments run. Pick a metric before tests begin. Each will produce a large amount of data and balancing multiple metrics makes it difficult to pick a winner.
Google Review extensions will stop serving up in AdWords this month and will be deleted in accounts next month, February. The idea behind the feature was to allow businesses to let other customers know how a respected third-party source thinks about the company's work. Google provides instructions on how to save the data and suggests using sitelinks, callouts and structured snippets for those businesses wanting to show more information with ads.
Recommendations drive time spend on YouTube. Now they're driven by artificial intelligence. In fact YouTube Chief Product Officer Neal Mohan told CES attendees that more than 70% of the time when visitors watch something on the site they're riding a chain of recommendations driven by artificial intelligence. Those on mobile devices watch on average of 60 minutes per session, according to CNet.
Google announced this week the company will combine the ways consumers can pay with Google, including Android Pay and Google Wallet, into one brand--Google Pay. The goal is to make it easier for consumers to use the payment information saved to their Google Account to speed through checkouts. During the coming weeks, consumers will begin to see Google Pay online, in store, and across Google products.
New pressures for companies to change the way they collect and use their customers' data in the UK will dominate security issues in 2018. Wired suggests that pressure will come from governments regulations and put Apple and Amazon, which have paid more attention to security, in favor with consumers. Google and Facebook may have to agree to regulation that could hurt their business models, according to the report.
Revenue is growing again, bottom line distractions are disappearing, and things are looking up for Baidu, according to The Motley Fool. The media publication focuses on stocks and financials, reporting that the stock has moved up 45% in 2017, which suggests the search engine's recovering. It's still noteworthy, per The Motley Fool, that 4.4 million shares sold short is the lowest tally of 2017.
The Wall Street Journal reports investors and entrepreneurs have begun to design and build startups and products based on existing technologies such as virtual private networks and wireless mesh networks that could one day help people reduce the need to rely on broadband providers for web access. The move comes from the dismantling of the net neutrality rules initiated during the Obama administration.
Eight more lawsuits have been filed in California, New York and Illinois, seeking class-action to represent iPhone owners nationwide and demand damages along with, in some cases, reimbursement from Apple. Reuters reports that the cases have been filed in reference to Apple slowing down the performance of older iPhones to push consumers into buying a new one.
Google will keep the voluntary commitments it made with the Federal Trade Commission (FTC) in 2012 to remove certain clauses from its AdWords API Terms and Conditions and provide a mechanism for websites to opt out of the display of their crawled content on certain Google web pages linked to google.com in the United States on a domain-by-domain basis. Those commitments are set to expire Dec. 27, 2017, but Google said it would keep the commitments with the FTC. It means that Google will continue to let software that integrated with its API to export AdWords campaign and ad data, allowing users ...