Google, an Alphabet subsidiary, has bought a plot of land in southern Denmark near a planned Apple data center, according to Reuters. The news agency reports that in January, Facebook announced plans to build a data center in Odense, which is located in central Denmark. The country could become the next hotbed for tech based on the activity by some of the largest players.
Google just updated its job listing search feature to include additional details about open positions. “Salary information, location settings and application choices can now be added to display directly in search along with the job posting,” Search Engine Land reports. “Google says it is also displaying all of the websites where applicants can apply for a job if the position is listed in multiple placed across the web.”
It may make more sense to understand the relationship between Google and news publishers before accusing the search giant of stealing search advertising revenue. Speaking to the Society of Editors, Google UK Chief Ronan Harris on Sunday night admitted to hearing many people have said Google and Facebook "ruthlessly" steal advertising revenue that publishers hope to acquire online. "That analysis just isn’t right," since the majority of Google revenue comes from search advertising, which is a market news publishers don't participate in, he said, according to The Drum.
Bing advertisers now have a way to gain insights into how often their ads serve up for exact keywords. Exact match impression share (EM IS) allows advertisers to see the percentage of impressions their advertisements receive for queries that match, exactly, the keywords in Bing Ads. Existing IS metrics measure the percentage of eligible impressions marketers received for all searches. Claire Lee explains how to use the IS tool and find the exact match IS.
Conductor has released data on the top brands and publishers dominating organic search in 2017 -- and it might not be the companies most frequency that come to mind. Macy’s, Dick’s Sporting Goods and Nordstrom tied for first place heading into the holiday season for winter clothing. Amazon took the fourth spot, followed by Burlington Coat Factory, The North Face, Pinterest, JCPenny, L.L.Bean, and Columbia.
AutoNation said Thursday it inked a partnership with Google to produce self-driving cars. The dealerships will provide maintenance and repairs for Google's self-driving fleet of cars. Waymo, the self-driving car division, only supports Chrysler Pacifica, but the agreement also will support other models as they become available.
John Reinesch explains how competitive analysis works for search engine optimization, providing details on how to determine the companies succeeding most at organic visibility, which keywords are most valuable, and which backlink strategies work best. He writes that competitive analysis is important because it helps marketers understand the tasks they should prioritize and the best ways to build campaigns that connect with consumers. By seeing where competitors are strong and weak, marketers can determine how difficult it will be to outperform them and the amount of resources it will take to do the job.
A lot goes into determining what advertisement Google will serve on a page and what search features to show. Jennifer Slegg provides additional insights after attending a conference in Dallas last week. She asked Google's Gary Illyes how Google determines what to show. He confirmed that there is no interaction between AdWords and Search, and then provided more detail. There is a bidding system behind the scenes to decide when to show special features such as maps, knowledge panels or other results. Slegg explains.
Bridging the gap between search and television ads, Google wants to get "TV companies to adopt its video ad tech software – and in the process is looking to displace Comcast," reports the Business Insider. Reports suggest Google has held "corporate level discussions with some of the giant TV conglomerates about strategic partnerships." The deals would provide TV companies with incentives to adopt Google's video ad technology. it also would give them access to Google data used for ad targeting.
Chinese mobile search company Sogou said it has filed initial public offering to the U.S. Securities and Exchange Commission. The goal is to raise up to $600 million on the New York Stock Exchange (NYSE), reports ZDNet. Beijing-based company will trade under the stock symbol SOGO. JP Morgan, Credit Suisse, Goldman Sachs, and CICC will be among the underwriters. Tencent owns the biggest stake in the Chinese company, according to the report.