Microsoft Advertising plans to roll out a cross-device attribution model that will allow the company to better track and connect the customer's conversion journey across different devices and sessions. Microsoft provides an example, along with other updates for the month of June, such as updates to the Audience Network and new markets. 

Bing may have a smaller audience in some industries, but its network continues to grow and represent an untapped market for businesses. Many real-estate agents may be missing potential clients by focusing solely on Google.

American Express plans to use artificial intelligence to decide whether or not to approve customers for credit cards. The company's innovation arm, Digital Labs, said the technology could be used to predict how customers would fare over time with different products.   

Google reported this week it will update its inactivity policy for Google Accounts to 2 years across its products. If a Google Account has not been used or signed into for at least 2 years, the company said it may delete the account and its contents – including content within Google Workspace such as Gmail, Docs, Drive, Meet, Calendar, and Google Photos.

Google Ads accounts will no longer have the ability to include a URL in their account names beginning June 2023. The company said an ACTION_NOT_PERMITTED error will serve up when a new Google Ads account is created through the Google Ads API or when updating an existing one.

Architectural Digest highlights the 13 biggest design fails in modern history that are on display at the Museum of Failure, from Sony Betamax to Apple Pippin to Google Glass to TwitterPeek.

The U.S. Justice Department and 17 states have now joined sued Alphabet's Google subsidiary claiming the web giant has unfairly monopolized the buying and selling of digital advertising.