• Apple's Content Filter Allows Terrorist Information To Surface In Search
    Apple gives parents the option on iOS 12 to only let kids visit specific websites, but it seems they can do a better job when it comes to filtering out sites in search, such as those that support terrorism. The search filters out results related to “safe sex,” “sex assault hotline,” and “sex education,” but it allows search results for bombing, poisoning, and how to join a terrorist group. The Verge explains. 
  • Former Google Employee Damore Moves Lawsuit To Arbitration
    James Damore, the former Google engineer whose firing caught the attention of the media, is abandoning his lawsuit against the company in favor of arbitration. Damore sued Google earlier this year alleging he was terminated for his political beliefs. 
  • Data Behind Where Web Searches Originate
    Rand Fishkin and Jumpshot pulled data to dispel several myths about companies leading in search and volume across the web While Google holds nearly 90% of the general search volume market share, Amazon slightly commands a higher percentage than Google when it comes to search volume for products. Fishkin walks through the data in a quick-read post about Google, YouTube, Bing and other companies.
  • Google CEO Pichai Talks About Search Engine In China
    Google quickly went from denying a censored search engine for China to admitting one exists. Google CEO Sundar Pichai called the work "very promising" on stage Monday at the Wired 25 Summit, and said the engine will be able to serve 99% of the queries users request, according to Wired. At the conference, Pichai didn't "back away" from talking about the engine, codenamed Project Dragonfly, saying the potential to expose the world to more information is guiding Google’s push into China. 
  • Google's Road To 20 Years
    Twenty years. Do you believe it? Google turned 20 this month and the company's celebrating its birth date today. The years have been filled with accomplishments, but also failures. Engadget looks at a few of them, from Google Reader to Inbox.
  • Amazon Loyalty Scores Giving Company A Boost
    Amazon scored higher than both regional and national banks on consumer loyalty, coming in second behind the USAA, according to a new study released from Bain & Co. The poll analyzed responses from more than 6,000 Americans and found that overall Amazon customers are valuable, controlling 75% of U.S. household wealth, and account for about 75% of the wealthiest households’ assets. Loyalty could become the key to Amazon's advertising business, too.
  • Reducing CPA In Google Ads
    Taping into location and boosting the quality score of the site are two ways to lower the cost per acquisition per campaign when working with Google Ads. While location and quality are two ways, Chandal Nolasco da Silva walks through another three. One of the more interesting ways, she writes about using Google's "if" function in Google Ads. For example, only show my mobile ad when the user uses a mobile device.
  • Hootsuite Integrates With Google Ads
    Hootsuite, the social media company, announced Tuesday the integration of Google Ads into its platform, allowing marketers to see social and search campaigns from one platform. This integration presents a new offering for Hootsuite customers the company calls AdEspresso.
  • Leaked Google Video Shows Political Bias Against Conservatives
    An hour-long leaked video that captured Google executives moaning about Trump winning the election at a weekly meeting streamed to employees because they believed the President's values stood in contrast to some of the company's. A Google spokesperson told CNN that the sentiment were the execs one personal views.
  • Google Doesn't Plan To Send CEO To Testify At Hearing
    Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey have a agreed to attend a senate hearing next week, but neither Google nor its parent company Alphabet offered anyone who holds an executive office position. Google did offer to send Kent Walker, its senior vice president of Global Affairs. But those sitting on the Senate Intelligence Committee, which wants to talk about tech's role in protecting elections from misinformation and disinformation, wants someone in a higher position to attend and have threatened to leave an empty chair during the session to represent a missing attendee.
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