• Google Introduces Robots Tag For Indexing Content
    Google introduced a robots tag Friday for when embedding content on web pages. It's called indexifembedded. The tag lets marketers tell Google to index the content even when it’s embedded through iframes and similar HTML tags in other pages.
  • Google's Strategy For Using Synonyms
    Google’s Search Advocate John Mueller explains how Google Search uses synonyms, and whether human get involved in the decision. component to it. The question, submitted to the Google Search Central SEO office-hours hangout found on YouTube, asks about the automated process of understanding synonyms, and if humans are involved in helping Google understand what words are related.
  • Google Seems To Have Approved An Ad For A Target Gift Card Scam
    A Reddit user searched for the term “Target gift card balance” on Google mobile and found that the very first result is an ad, titled “Check Gift Card Balance - Target.” But the site is not Target. The site is known as “bristolhirevan," but the ad’s description says it will let users check their gift-card balance “immediately,” and that it offers “all van sizes to fit your needs.”
  • Microsoft, Qualcomm Collaborate On Augmented-Reality Semiconductors
    Microsoft and Qualcomm have plans to develop custom augmented-reality chips used in future lightweight AR glasses, the pair announced at CES. The plan is to integrate software like Microsoft Mesh and Snapdragon Spaces XR Developer Platform.
  • Yoast SEO Becomes Available On Shopify
    Yoast SEO, a WordPress plugin that helps websites perform better in search engines like Google, becomes available on Shopify. The Shopify app aims to help its 12 million active users work on their own SEO to create pages optimized for people and search engines. Similar to the company’s WordPress plugin, it helps to optimize your pages by providing feedback on the findability and readability of web pages.
  • Meta Deadline Nears To Remove List Of Keywords From Ad-Targeting Options
    Keywords provide the most telling options when it comes to targeting ads to consumers. The date nears. Meta in November said it would remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” are among the examples given.
  • eBay Plans To Improve Affiliate Program In 2022
    eBay will make improvements to its affiliate program in 2022, the director of the program, Michael Lill, reportedly told participants in the eBay Partner Network (ePN). In that message, Lill described a problem with eBay's current approach. He wrote that links point to individual listings that have ended can result in buyer confusion and frustration.
  • IAB Names EVP Of Public Policy
    Lartease Tiffith has been named executive vice president of public policy for the Interactive Advertising Bureau (IAB), the digital media and marketing trade association. The appointment announced today means Tiffith will advocate for IAB’s more than 700 members on complex issues, including consumer privacy, data security, global trade, international data transfer rules, and more. 
  • Wrong Restaurant, Wrong Reviews
    A Pittsburgh restaurant caught in the middle of a review mix-up involved a eatery in Arkansas and a big tip. People who made the online comments were confusing one restaurant with another. What did Google do about it?
  • Marketers Now Can Associate Search Console Property With Another Google Service
    Marketers can now link Google Analytics 4 (GA4) with Google Search Console (GSC), a new feature despite being available in Universal Analysts for years. Google made the announcement Wednesday. 
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