• Google Introduces COVID-19 Announcement Tool In Search Console
    Google released a COVID-19 Announcement Submission Tool in Search Console that lets web publishers create coronavirus-related announcements to pull into search queries without using structured data. It’s similar to what Microsoft Bing announced last week. It’s done by adding SpecialAnnouncement structured data to the web pages.
  • COVID-19 Stay-At-Home Orders Prompt Surge In Microsoft Cloud Services
    Cloud-based services are on the rise for consumers and businesses. Late last week, Microsoft announced a significant spike in the use of Teams, its cloud-based video conferencing service. The company now has more than 44 million uses daily. Those users generated more than 900 million meeting and calling minutes in one week.
  • Google Japan Investigating Validity Of Search Results
    Reuters reports that Google search engine users found searching on terms like "state of emergency declaration April 2" in Japanese returned zero results, sparking speculation of censorship by the company. Politicians in Tokyo have called for residents to reduce social events that have led to messages on social media that the government could ...
  • Google Search Console Adds Performance Report, Updates Email Preferences
    Google Webmaster announced Monday the launch one feature and one upgrade in Google Search Console. The new feature is the ability to choose whether to show performance data for your property directly in Search results. The upgrade is to choose the types of emails marketers would like to receive.
  • Pinterest Launches Today Tab, As Searches Related To Current Topics Rise
    Pinterest launched the Today tab, allowing people to find daily inspiration with curated topics and trending Pins. In the coming weeks the company will feature information from the World Health Organization and Centers for Disease Control on topics like hand washing, as well as categories for kids like baking ideas, self-care tips, family-favorite movies and comfort food recipes. The Today tab will show popular ideas based on current events and trending searches.
  • Organic Travel Links Serving Up Higher In Google SERPs
    Free links from travel companies like TripAdvisor now appear higher in Google Search on desktop and mobile, but it isn't because regulators have clamped down on the search. One media outlet believes its because travel ads are missing from search results. The missing ads are allowing organic listings from sites like Tripadvisor, Booking.com, and Expedia to serve up higher, reports Dennis Schaal.
  • Do Political Views Divide Thoughts On Coronavirus?
    Will your political affiliation determine whether or not you will contract coronavirus? Probably not, but the unwillingness to protect yourself might. About four of every 10 Democrats said they thought the new coronavirus poses an imminent threat, compared to about two of every 10 Republicans. It's obvious that those who think it is an "imminent threat" will do more to protect themselves, such as washing their hands after touching every public surface. The study found that half of Democrats said they now wash their hands more often because of the virus, compared with four in 10 Republicans, according to the ...
  • Kantar And Coronavirus: How To Understand Consumer Buying Behavior
    Since the impact of the coronavirus outbreak has some similarities to SARS, Kantar Worldpanel China reviewed its consumer purchase data for 15 cities in China between 2002 and 2003 to shed light on how consumer behaved. It could help marketers understand the buying behavior during the outbreak of the coronavirus. There are major differences in the market and policies since the SARS outbreak in 2003, the year when ecommerce emerged in China. During this time, consumers increased their purchase of Household Cleaning and Personal Cleaning products. Most ate meals at home. Sales of culinary and instant food categories rose in the 12-weeks ending ...
  • China Contract Manufacturer Cites Coronavirus As Reason Employees Should Stay Home
    Hon Hai Precision Industry Co.'s Foxconn, a contract manufacturer that builds Apple products, told employees in Shenzhen not to return to work on February 10, the end of the extended Lunar New Year holiday. The delay might not hurt advertising for Apple products, because the company doesn't do much advertising, but it does put up a roadblock for smaller companies that sell Apple-related and technology products. One such company is device manufacturer Plugable Technology, which sells on Amazon. 
  • How One Man Gamed Google Maps
    Simon Weckert toted a bunch of smartphones down empty streets in Berlin and essentially gamed the technology Google Maps uses to predict traffic, he told the Business Insider in an email. It turns out that Google Maps continually pings smartphones actively using the software to determine the approximate density of traffic and how fast it's moving. He carried out the experiment to draw attention to the blind trust that people have in tech companies. Weckert carried out the experiment last summer, but waited to publish the results in honor of Google Maps nearing its 15th birthday.
« Previous Entries