• Data Search Software Startup 'Elastic' Preps IPO
    Data search software startup Elastic just quietly filed to go public what is expected to be a multi-billion valuation, Recode reports. “The deal is interesting in part because it is another success for some notable venture capital firms, [including] Benchmark, New Enterprise Associates and Index Ventures. Elastic has raised relatively little money -- only about $100 million total -- and it hasn’t accepted new capital since 2014.”
  • Hubspot Study Rates The Most Confusing Technologies
    Cryptocurrencies at 29% and their underlying technology, blockchain at 29%, are the most confusing to consumers, according to data released by Hubspot. Neural networks at 27% and initial coin offerings at 27% follow close behind. The internet of things rates at 20% and natural language processing, along with artificial intelligence and chatbots all fall into place at 19%. The study also showed that more widely used technologies, such as voice search, were not considered confusing or overrated.
  • Uber Booking Removed From Google Maps
    Google no longer lets users book an Uber in Maps on Android devices. It follows the iOS version, which lost the feature last summer, which Android Police notes. Booking through Maps allowed users to avoid the official Uber app, which has previously been criticized for its aggressive location tracking, according to the post. 
  • Bing Ads Makes Changes In Location Targeting, Dimensions Tab
    Bing Ads will roll out a couple of changes to its user interface that make it easier to analyze and optimize campaigns. A new Dimensions tab will add a column selector to customize the grid and filters, and new reporting -- from age and gender to ad spend and revenue -- will provide new metrics. New location targeting, ad scheduling, and device targeting will also become available. Advertisers now can see targeting performance and make changes in one place.
  • Conductor And SEMrush Expand Partnership
    Conductor and SEMrush announced an expanded partnership Thursday, which began in 2012. The two companies will combine their respective research and development teams to co-develop strategies for Conductor's customers. 
  • Google College Search Gets An Update
    Google College Search got an update on Tuesday, making it easier to get information about information on the school and financial options. Now, when prospective applicants search for a four-year U.S. college, they can find information about admissions, cost, student life and more. Google also included information on ways to explore undergraduate enrollment rates, stats about the student body, alumni, and similar colleges under consideration. 
  • Grocer Carrefour Partners With Google To Sell Food Online In France
    Carrefour in France has entered into a partnership with Google to sell groceries online by early 2019. Products will be offered through Google Home, Assistant and Shopping in France. Carrefour, one of the more innovative retailers in Europe in terms of technology adoption, will also off Gmail to more than 160,000 of its staff.
  • No Ads For GitHub
    Nat Friedman, the incoming CEO of GitHub, the company Microsoft just purchased, told developers that the site will not run ads. Friedman held a Reddit Ask Me Anything in hope of squashing fears by developers. He also said that not many developers had left the platform since Microsoft announced the acquisition and there have been a "considerable number of projects" uploaded to the site since.
  • LinkedIn Taps Bing Maps To Show Commute Times
    LinkedIn now calculates data from Bing Maps to show the distance from a commuter's location to a potential job. When viewing a job post from a mobile phone a new “See Your Commute” section becomes available. Users enter their address to see the distance they will need to travel. Users also can set commute preferences within the Career Interests dashboard to view more relevant job recommendations.
  • Google Search Webmasters Provide Tips On Building A Successful Website
    One of the sessions at the eleventh annual Google I/O detailed ways to build a more successful website. Using the Japanese website  Rakuten as an example, Mariya Moeva and John Mueller highlighted ways to build out a site's presence in search. In the 39 minute video, the two walk through practices, tools, structured data, and APIs to make it easier to work with new and updated pages during the entire content lifecycle.
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